Skip to content

Connect Facebook Messenger and Google Ads to unlock the power of automation

  • No credit card required
  • Free forever for core features
  • 14-day trial for premium features and apps
Choose a Trigger
Choose an Action
Google Logo Start with Google for free

Top companies trust Zapier to automate work that solves their unique business problems—no coding required.

How Zapier works

Zapier makes it easy to integrate Facebook Messenger with Google Ads - no code necessary. See how you can get setup in minutes.

100%
Help
Facebook Messenger logo
Facebook Messenger
Facebook Messenger logo
Facebook Messenger
1. Choose trigger event
Google Ads logo
Google Ads
Google Ads logo
Google Ads
2. Choose action
Facebook Messenger logo
1. Select the event
Setup
Test
Facebook Messenger logo
Facebook Messenger
Choose a trigger event

Choose a trigger

A trigger is the event that starts your Zap—like a "New Message Sent to Page" from Facebook Messenger.

Add your action

An action happens after the trigger—such as "Add Contact to Customer List With Email" in Google Ads.

You’re connected!

Zapier seamlessly connects Facebook Messenger and Google Ads, automating your workflow.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

    • Page
      Required
    Trigger
    Instant
    Try It
  • Google Ads triggers, actions, and search
    New Campaign

    Triggers whenever a new campaign is created in Google Ads.

    Trigger
    Polling
    Try It
    • Use Google Ads as...
      Required
    • Managed Account
    • Customer List
      Required
    • Email
      Required
    • Message
    Action
    Write
    • Name
      Required
    • Description
    • Message
    Action
    Write
    • Response_msg
    • Page
      Required
    • Recipient_id
      Required
    • Text
      Required
    Action
    Write
    • Use Google Ads as...
      Required
    • Managed Account
    • Lead Form
      Required
    • Conversions Information
    Trigger
    Polling
    Try It
    • Use Google Ads as...
      Required
    • Managed Account
    • Customer List
      Required
    • Customer_identifier
      Required
    • Message
    Action
    Write
    • Use Google Ads as...
      Required
    • Managed Account
    • Resource
      Required
    • Dates to Include
      Required
    • Limit
    Action
    Write

Zapier is the automation platform of choice for 87% of Forbes Cloud 100 companies in 2023

G2 Badge - Best Est. ROI - Winter 2024
G2 Badge - Best Results - Winter 2024
G2 Badge - Most Implementable - Winter 2024
G2 Badge - Leader Mid-Market - Winter 2024

93%

Customers who say using Zapier has made them better at their job

25m

Customers have created over 25 million Zaps on the platform

6 mins

The average user takes less than 6 minutes to set up a Zap

Connect Facebook Messenger and Google Ads to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.
An illustration representing how to automate lead management with Zapier.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.
An illustration representing how to measure campaign impact with Zapier.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.
An illustration representing how to automate customer support with Zapier.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.
An illustration representing how to move and manage data with Zapier.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.
An illustration of a flow chart representing how to resolve tickets and incidents with Zapier.

Learn how to automate Facebook Messenger on the Zapier blog

Learn how to automate Google Ads on the Zapier blog

Make work flow with AI

Level up your Facebook Messenger to Google Ads integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
Illustration of AI enhancing Zapier workflows with automation and app integrations.

Frequently Asked Questions about Facebook Messenger + Google Ads integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Facebook Messenger and Google Ads

How can I integrate Facebook Messenger with Google Ads?

We offer various automation tools that help you seamlessly connect Facebook Messenger with Google Ads by setting up triggers and actions. For instance, when a user messages your Facebook page, we can automatically create a lead in Google Ads.

What types of triggers are available when integrating these platforms?

You can use triggers such as receiving new messages on Facebook Messenger or changes to your ad campaigns in Google Ads. These triggers allow automated tasks like sending replies or updating ad information.

Is it possible to auto-respond to Facebook Messenger inquiries using data from Google Ads?

Yes, you can set up an automatic response feature whereby our system pulls relevant ad content from your Google Ads account to reply to inquiries received on Facebook Messenger.

Can we track conversions from Facebook Messenger within Google Ads?

Integrating these platforms allows us to track customer interactions and conversions that occur via Facebook Messenger, providing insights into which ads drive engagement and conversions.

Are there any specific actions within the integration process?

Actions include creating new leads in Google Ads based on conversations in Facebook Messenger or updating message preferences based on customer interactions tracked through ads.

Do I need any coding experience for this integration?

No coding experience is necessary. Our platform provides user-friendly interfaces and guides to help set up the necessary integrations between Facebook Messenger and Google Ads easily.

Can automated workflows between these platforms be customized further?

Yes, you can customize your workflows extensively. We support options like defining specific criteria for triggering actions or adding conditional steps for more tailored integrations.

facebook-messenger logo
About Facebook Messenger
Facebook Messenger is a messaging app and platform. Users can send messages and exchange photos, videos, stickers, audio, and other files. This app on Zapier works for conversations that are sent to and from Facebook pages and does not yet support direct messages to a user.
Related categories
google-ads logo
About Google Ads
Google Ads (formerly Google AdWords) is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.
Related categories
Similar apps
Facebook Lead Ads integrationsFacebook Lead Ads integrations
Facebook Lead Ads
Ads & Conversion, Facebook
AdRoll integrationsAdRoll integrations
AdRoll
Ads & Conversion

Connect Facebook Messenger to Google Ads on the world's largest no-code automation platform

Google Logo Sign up with Google