Connect Netlify and Facebook Conversions to unlock the power of automation

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Zapier makes it easy to integrate Netlify with Facebook Conversions - no code necessary. See how you can get setup in minutes.

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1. Choose trigger event

2. Choose action

1. Select the event

Setup

Test

App

Trigger event

Choose a trigger event

Choose a trigger

A trigger is the event that starts your Zap—like a "New Deploy Succeeded" from Netlify.

Add your action

An action happens after the trigger—such as "Send Funnel Event" in Facebook Conversions.

You’re connected!

Zapier seamlessly connects Netlify and Facebook Conversions, automating your workflow.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

- Site
  Required
Trigger
Instant
Try It
- Site
  Required
Trigger
Instant
Try It
- Site
  Required
- Clear Build Cache
Action
Write
Send Lead Event
Publish lead events to Conversions API
Action
Write
Send Purchase Event
Publish purchase events to Conversions API
Action
Write

- Site
  Required
Trigger
Instant
Try It
- Site
  Required
- Form
Trigger
Instant
Try It
Send Funnel Event
Publish lead updates from your funnel.
Action
Write
Send Other Event
Publish other events to Conversions API
Action
Write

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Customers have created over 25 million Zaps on the platform

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The average user takes less than 6 minutes to set up a Zap

Connect Netlify and Facebook Conversions to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.

Learn how to automate Facebook Conversions on the Zapier blog

Make work flow with AI

Level up your Netlify to Facebook Conversions integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.

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Frequently Asked Questions about Netlify + Facebook Conversions integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Netlify and Facebook Conversions

How can I integrate Netlify with Facebook Conversions?

Integrating Netlify with Facebook Conversions can be done using our platform by setting up a trigger when visitors perform certain actions on your Netlify site, such as form submissions or page views. These triggers can then send event data to Facebook Conversions API to track and measure the effectiveness of your campaigns.

What kind of data can be sent from Netlify to Facebook Conversions?

You can send various types of data from your Netlify site to Facebook Conversions, such as page views, form submissions, clicks on specific elements, and custom events. This helps in accurately tracking user interactions and understanding their behavior on your site.

Do I need coding skills to set up the integration between Netlify and Facebook Conversions?

No coding skills are necessary to set up the integration. Our platform provides an intuitive interface where you can select triggers based on visitor actions on your Netlify site which then automate the sending of this information to Facebook Conversions seamlessly.

Can I track e-commerce events with this integration?

Yes, you can track e-commerce events such as purchases or add-to-cart actions by setting up appropriate triggers on your Netlify store. These actions will be sent to Facebook Conversions as purchase events or other specified actions.

Is it possible to filter which events get sent from Netlify to Facebook?

Yes, we allow you to filter which specific events get communicated from your Netlify site back to Facebook. You can choose only relevant triggers and criteria that match the conditions most important for your advertising goals.

How do I know if the integration is successfully sending data?

We provide detailed logs and a dashboard where you can monitor the status of the data being transmitted from Netlify to Facebook Conversions. It allows you early detection if anything is amiss so you can troubleshoot promptly.

Are there limits on how many events I can track or send using this integration?

There are no strict limits imposed by us on how many events you can process; however, it's important to align with any rate limiting defined by either platform for optimal performance without disruptions.

About Netlify

Netlify is an all-in-one workflow to build, deploy, and manage modern web projects.

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App Builder, CRM (Customer Relationship Management), Forms & Surveys, Zapier

About Facebook Conversions

Facebook’s Conversions lets you send information about important customer events to Facebook Server-Side API directly from your website’s server, CRM or other customer information databases. This information is useful to create powerful ads that yield better conversions.

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