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Zapier makes it easy to integrate Facebook Messenger with Zoho CRM - no code necessary. See how you can get setup in minutes.

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Facebook Messenger logo
Facebook Messenger
Facebook Messenger logo
Facebook Messenger
1. Choose trigger event
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Zoho CRM
Zoho CRM logo
Zoho CRM
2. Choose action
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1. Select the event
Setup
Test
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Facebook Messenger
Choose a trigger event

Choose a trigger

A trigger is the event that starts your Zap—like a "New Message Sent to Page" from Facebook Messenger.

Add your action

An action happens after the trigger—such as "Add Attachment" in Zoho CRM.

You’re connected!

Zapier seamlessly connects Facebook Messenger and Zoho CRM, automating your workflow.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

    • Page
      Required
    Trigger
    Instant
    Try It
  • Zoho CRM triggers, actions, and search
    New Contact

    Triggers when a new contact is created. If you are on a paid plan for the Zoho CRM then it is advisable to use New Module Entry (Instant) trigger.

    Trigger
    Polling
    Try It
    • Module
      Required
    Trigger
    Instant
    Try It
  • Zoho CRM triggers, actions, and search
    New or Updated Lead

    Triggers when a new lead is added or modified in Zoho. If you are on a paid plan for the Zoho CRM then it is advisable to use New/Updated Module Entry (Instant) trigger.

    Trigger
    Polling
    Try It
    • Response_msg
    • Page
      Required
    • Recipient_id
      Required
    • Text
      Required
    Action
    Write
  • Zoho CRM triggers, actions, and search
    New Lead

    Triggers when a new lead is created. If you are on a paid plan for the Zoho CRM then it is advisable to use New Module Entry (Instant) trigger.

    Trigger
    Polling
    Try It
  • Zoho CRM triggers, actions, and search
    New or Updated Contact

    Triggers when a new contact is added or modified in Zoho. If you are on a paid plan for the Zoho CRM then it is advisable to use New/Updated Module Entry (Instant) trigger.

    Trigger
    Polling
    Try It
    • Module
      Required
    Trigger
    Instant
    Try It

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Practical ways you can use Facebook Messenger and Zoho CRM

Log Facebook Messenger inquiries in Zoho CRM.

When a new message is sent to a Facebook page, Zapier logs it in Zoho CRM as a new lead. This ensures you never miss a sales opportunity by having every inquiry documented and ready for follow-up.

Business Owner
Try it
Capture leads from Facebook Messenger to Zoho CRM.

Zapier helps marketers seamlessly transfer Facebook Messenger inquiries to Zoho CRM as new leads, streamlining lead management and helping teams respond faster. This integration improves conversion rates by addressing potential customers promptly.

Marketing & Marketing Ops
Prioritize leads by syncing Facebook inquiries with Zoho CRM.

Zapier automatically adds every Facebook Messenger inquiry to Zoho CRM as a new lead, ensuring all potential sales opportunities are centralized and easy to prioritize. It improves lead responsiveness and ensures consistent follow-ups.

Sales Ops

Learn how to automate Facebook Messenger on the Zapier blog

Learn how to automate Zoho CRM on the Zapier blog

Make work flow with AI

Level up your Facebook Messenger to Zoho CRM integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
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Frequently Asked Questions about Facebook Messenger + Zoho CRM integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Facebook Messenger and Zoho CRM

What is the first step in integrating Facebook Messenger with Zoho CRM?

The first step in integrating Facebook Messenger with Zoho CRM is to ensure you have access to a Zapier account, along with admin privileges on both your Facebook Messenger and Zoho CRM accounts. You'll use these privileges to connect them via our platform.

What triggers can be set in a Facebook Messenger and Zoho CRM integration?

You can set triggers such as 'New Message' on Facebook Messenger, which activates when a new message is received and initiates actions in Zoho CRM like creating or updating a contact.

What actions can be performed in Zoho CRM when there’s a trigger from Facebook Messenger?

When there's a trigger from Facebook Messenger, actions that can be performed in Zoho CRM include creating new leads, updating existing contacts, and recording interactions as notes under specific contacts or deals.

How often does the integration between Facebook Messenger and Zoho CRM sync data?

Our platform typically checks for new data every 15 minutes; however, this frequency may vary based on the triggers configured and your specific plan tier.

Can I customize the fields that get updated in Zoho CRM through this integration?

Yes, you can customize which fields are updated in Zoho CRM by mapping them during the Zap setup process. This includes deciding which details from Facebook Messenger correlate to fields within your CRM.

Is it possible to track customer conversations through this integration?

Yes, by integrating these platforms, you can automatically log customer conversations from Facebook Messenger into your Zoho CRM. This ensures all team members have access to interaction histories.

What happens if there’s an error during the sync between Facebook Messenger and Zoho CRM?

If an error occurs during the sync process, our system logs it immediately. You'll receive notifications detailing what went wrong so you can address any issues promptly.

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About Facebook Messenger
Facebook Messenger is a messaging app and platform. Users can send messages and exchange photos, videos, stickers, audio, and other files. This app on Zapier works for conversations that are sent to and from Facebook pages and does not yet support direct messages to a user.
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About Zoho CRM
Zoho CRM is an AI-powered sales CRM that empowers teams to work together better and close more deals.
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