Connect Marketo and Clay to unlock the power of automation
- No credit card required
- Free forever for core features
- 14-day trial for premium features and apps
Set up your first integration
Quickly connect Marketo to Clay with a Zapier template.
Our most popular template
How Zapier works
Zapier makes it easy to integrate Marketo with Clay - no code necessary. See how you can get setup in minutes.
Choose a trigger
A trigger is the event that starts your Zap—like a "New Form Submission" from Marketo.
Add your action
An action happens after the trigger—such as "Create Record in Table" in Clay.
You’re connected!
Zapier seamlessly connects Marketo and Clay, automating your workflow.
Supported triggers and actions
Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.
- New Program
Triggers when a new program is created.
Try ItTriggerPolling - List
- Additional Fields
Try ItTriggerPolling- External Company IDRequired
ActionWrite
- List
- Additional Fields
Try ItTriggerPolling- Zap_id
- Program ContextRequired
- Campaign ContextRequired
- Program ContextRequired
- Program Member ContextRequired
Try ItTriggerInstant- ListRequired
- LeadRequired
ActionWrite- Partition
ActionWrite
Zapier is the automation platform of choice for 87% of Forbes Cloud 100 companies in 2023
93%
Customers who say using Zapier has made them better at their job
25m
Customers have created over 25 million Zaps on the platform
6 mins
The average user takes less than 6 minutes to set up a Zap
Connect Marketo and Clay to integrate crucial parts of your business
With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.
Automate your lead management and improve conversions
Create more impactful campaigns with automation
Provide world-class support with a little help from automation
Automate your way to actionable, up-to-date data
Resolve incidents faster with automation
Learn how to automate Marketo on the Zapier blog
Learn how to automate Clay on the Zapier blog
Frequently Asked Questions about Marketo + Clay integrations
New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Marketo and Clay
How do I set up a Clay Marketo integration?
To set up an integration between Clay and Marketo, start by creating an account with both platforms. In our interface, navigate to the 'Integrations' section, click on 'Marketo,' and follow the prompts to authenticate your account. We provide detailed instructions during this process.
What triggers can be used in a Marketo Clay integration?
In a Marketo Clay integration, you can configure triggers based on events such as new leads being added in Marketo, updates to lead details, or when specific campaigns reach certain milestones. These triggers can then initiate actions within Clay.
Can I use custom fields from Marketo in my Clay integration?
Yes, our integration supports using custom fields from Marketo. When setting up your triggers and actions within the Clay interface, make sure to map these custom fields correctly to ensure accurate data transfer.
What actions can be performed in Marketo with information from Clay?
Once integrated, actions that can be performed in Marketo using data from Clay include creating or updating leads, triggering email campaigns based on customer interaction data logged in Clay, and managing segmentation updates automatically.
Is it possible to integrate specific Marketo campaigns with my workflows in Clay?
Absolutely. You can link specific campaigns directly into your workflows by selecting campaign-specific triggers that will execute particular actions in your existing workflows within the Clay platform.
How does synchronizing data between Clay and Marketo work?
Data synchronization between these platforms occurs through predefined intervals that ensure timely updates. Our system securely handles both one-way and two-way synchronization to keep your datasets updated without manual intervention.
Can I trigger events in other applications through my Marketo and Clay integration?
Yes, you can trigger events across other applications via automation tools like ours once you have configured your integrations with both platforms properly. This is especially useful for maintaining consistent workflow dynamics across different software systems.
