Judith Meyer

What is a lead magnet? And how to create one (+ 9 examples)

I'll walk you through how we created a lead magnet funnel, and I hope you can take inspiration to build your own.

7 ways to be transparent in your business—and why it matters

The more transparent you are, the more likely you are to meet your customers' expectations. And when someone knows what they're doing to get from you, they're more likely to stick around.

The roles your customers play in your business—and how to help them succeed

Customers do more than just pay us for services rendered or products sold. They contribute to our research and planning, help us with our marketing, perform quality control checks, and everything in between.

How standard operating procedures can help you grow your business

I built a brick-and-mortar business from the ground up. And when I realized I couldn't do everything myself, I took a deep breath and decided to hire other people to help. It was a great decision—but I did it all wrong.