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Connect Webhooks by Zapier and Google Analytics 4 to unlock the power of automation

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How Zapier works

Zapier makes it easy to integrate Webhooks by Zapier with Google Analytics 4 - no code necessary. See how you can get setup in minutes.

Select a trigger from Webhooks by Zapier

A trigger is an event that starts your Zap and runs the workflow. For example, with Webhooks by Zapier, a trigger could be "Catch Raw Hook."
A trigger is the event that kicks off your automated workflow.

Setup an action from Google Analytics 4

An action is what takes place after the automation is triggered. For example, with Google Analytics 4, the action could be "Create Conversion Event for a Property."
An action is the event that your automated workflow performs when triggered.

That’s it! You just connected Webhooks by Zapier to Google Analytics 4

With Zapier, it’s never been easier to connect your apps together and automate your most tedious work. Save hours every month.
Triggers and actions are the main components of every automated workflow.

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Customers have created over 25 million Zaps on the platform

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Make work flow with AI

Level up your Webhooks by Zapier to Google Analytics 4 integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
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Connect Webhooks by Zapier and Google Analytics 4 to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.
An illustration representing how to automate lead management with Zapier.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.
An illustration representing how to measure campaign impact with Zapier.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.
An illustration representing how to automate customer support with Zapier.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.
An illustration representing how to move and manage data with Zapier.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.
An illustration of a flow chart representing how to resolve tickets and incidents with Zapier.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

  • Webhooks by Zapier triggers, actions, and search
    Catch Raw Hook

    Triggers when a POST, PUT, or GET request is made to a Zapier URL. Gives the request body unparsed (max 2 MB) and also includes headers.

    Trigger
    Instant
    Try It
    • URL
      Required
    • Pick off a Child Key
    • Deduplication Key
    • Xpath
    • Basic Auth
    • Headers
    Trigger
    Polling
    Try It
    • URL
      Required
    • Data
    • Send As JSON
    • JSON key
    • Unflatten
    • Basic Auth
    • Headers
    Action
    Write
    • URL
      Required
    • Payload_type
    • Data
    • Wrap Request In Array
    • File
    • Unflatten
    • Basic Auth
    • Headers
    Action
    Write
    • Pick off a Child Key
    Trigger
    Instant
    Try It
    • Method
      Required
    • URL
      Required
    • Data Pass-Through?
    • Data
    • Unflatten
    • Basic Auth
    • Headers
    Action
    Write
    • URL
      Required
    • Payload_type
    • Data
    • Wrap Request In Array
    • File
    • Unflatten
    • Basic Auth
    • Headers
    Action
    Write
  • Google Analytics 4 triggers, actions, and search
    New Conversion Event

    Triggers when a new conversion event is created.

    Trigger
    Polling
    Try It

Learn how to automate Webhooks by Zapier on the Zapier blog

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About Webhooks by Zapier
Webhooks simply POST data (or JSON) to a specific URL every time we see something new. Webhooks can also accept data (or JSON) to kick off a workflow in Zapier.
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About Google Analytics 4
Google Analytics 4 is a powerful web analytics platform that provides businesses with deep insights into user behavior and website performance.
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Connect Webhooks by Zapier to Google Analytics 4 on the world's largest no-code automation platform

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