SurveyMonkey logoSurveyMonkey - Features, Pricing, Alternatives, and More

SurveyMonkey is the easiest way to create surveys and get answers. SurveyMonkey lets you whip up a survey quickly and get targeted answers from the audience you want to ask.

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SurveyMonkey Features

  • Create surveys easily with over 180 survey templates, 1,600 pre-made questions, and a drag-and-drop designer
  • Image and video questions
  • Audience Collector to pay for rapid survey responses
  • Manually enter survey responses for offline surveys
  • Create reports in PDF or PowerPoint formats to showcase data
  • iOS app to collect survey data on the go

SurveyMonkey Pricing

  • Free for unlimited surveys with up to 10 questions and 100 responses
  • $26/month Select plan for unlimited questions, 1,000 responses, custom design, filters, logic, and exports
  • $300/year Gold plan for unlimited questions, responses, statistical significance, text analysis, question piping, and randomization
  • $780/year Platinum plan for multiple users, white lable surveys, phone support, and HIPAA compliance

Last updated April 28, 2015. Please visit the official site for the most up-to-date information.

SurveyMonkey Review

If you look around for a survey app, SurveyMonkey is likely one of the first apps you'll come across. SurveyMonkey is popular on its own, and—after acquiring a number of other form and survey tools—is the parent company behind Wufoo, FluidSurveys, and more. With that much experience, their survey app has just about everything you could need.

If you're just getting started with surveys, SurveyMonkey is an affordable way to start getting your audience's opinion. You can get a free account, make as many surveys as you need with up to 10 questions, and then get up to 100 responses. That's enough to get early feedback on your new product, find out your team's preferences, and get some quick stats from your friends and followers.

Making your first survey shouldn't be too difficult, either. The dashboard includes tips on how to make a successful survey, which are worth reading through before you click the green Create Survey button. Once you do that, you can use a pre-made template or a copy of an older survey you've made to start, or make your new survey from scratch.

Here's where you'll first see how many features SurveyMonkey includes. There's all the question types you'd expect—including multiple choice, dropdown, and textboxes—along with more advanced options like a matrix of dropdown menus and a Net Promoter score tool. Or, if you'd rather not have to think of what to ask in your survey, there's a Question Bank with hundreds of pre-made questions from SurveyMonkey and the community that are worded to get valid, non-biased responses.

SurveyMonkey's wide userbase—which you'll first notice from that question bank—is one of the best reasons to choose the app, as you can use the aggregate data it's accumulated to compare your own surveys and see how you're doing with SurveyMonkey Benchmarks. Just opt-in to sharing data, select a category for your survey as you're making it, and you can get insights on your answer performance and ways to improve your survey from SurveyMonkey's data. You can even use its Net Promoter score to rate how much people like your company, and compare it to SurveyMonkey's own data, or use its analysis tools to see how likely your questions are to be answered.

Getting people to fill out your survey is easy, too. You can share your survey with a link or by email, embed it in Facebook or your site, or export the survey as a PDF, print it, then import the offline entries later. Either way, your data will be pulled together into reports that make it easy to make sense of your data. SurveyMonkey lets you create reports with charts or tables of the data you want, and you can share specific parts of your survey data with others.

For a survey app that's likely to be your first choice when you need a free, simple way to make surveys, SurveyMonkey also includes the advanced tools you'd expect to make professional surveys. Survey tools—like form builders—all generally do a similar job, so it's the extra community and survey question analysis tools that help make SurveyMonkey a standout option.


Reviewed by Matthew Guay, Zapier. Last updated April 28, 2015.

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