When it comes to digital advertising, the ad itself is only half the battle. Good creative matters, but what comes next is just as important—if not more. Having someone fill out your form from a Facebook Lead Ad is a huge win! Next, though, you need to make sure they...

​​It's incredibly useful to have a database of leads from your online ads. What's less useful: manually copying all the information—or worse—downloading and cleaning a CSV file. Fortunately, with Zapier, you can automate the whole process. With a Zap—what we call our automated workflows—you can automatically update a spreadsheet with...

You've set up a Facebook lead ad, but how will you know when new leads come in? You can download your leads at the end of your campaign, giving you a comprehensive list of all those leads in one place. But if you want real-time updates, send yourself (and anyone...