How to connect Salesforce + Google Ads
Zapier lets you send info between Salesforce and Google Ads automatically—no code required.
Popular Salesforce + Google Ads workflows
Add new Salesforce leads to Google Ads Custom Lists
Add new Salesforce leads to Google Ads Custom ListsPremiumAdd new contacts in Salesforce to Google Ads Custom Lists
Add new contacts in Salesforce to Google Ads Custom ListsPremiumAdd people in Google Ads Custom Lists for new custom Salesforce objects
Add people in Google Ads Custom Lists for new custom Salesforce objectsPremiumAdd new Salesforce leads to Google Ads Customer Lists
Add new Salesforce leads to Google Ads Customer ListsPremiumAdd new contacts in Salesforce to Google Ads Customer Lists
Add new contacts in Salesforce to Google Ads Customer ListsPremiumAdd people in Google Ads Customer Lists for new custom Salesforce objects
Add people in Google Ads Customer Lists for new custom Salesforce objectsPremiumCreate Google Ads offline conversions for new Salesforce opportunities
Create Google Ads offline conversions for new Salesforce opportunitiesPremiumCreate offline conversions in Google Ads for newly-closed Salesforce opportunities
Create offline conversions in Google Ads for newly-closed Salesforce opportunitiesPremium
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Do Even More with Salesforce + Google Ads
With Zapier, you can do more than just connect 2 apps—you can automate entire processes from beginning to end! Here are some popular ways users make their Salesforce + Google Ads workflows do more for them.
Zapier users love adding Delay by Zapier to their workflows
Create Google Ads offline conversions for new Salesforce opportunities
Create Google Ads offline conversions for new Salesforce opportunitiesPremiumZapier users love adding Delay by Zapier to their workflows
Create offline conversions in Google Ads for newly-closed Salesforce opportunities
Create offline conversions in Google Ads for newly-closed Salesforce opportunitiesPremium
- New Outbound MessageTriggers when a new outbound message is received in Salesforce.Trigger
- New RecordTriggers when a record of the specified Salesforce object (ie. Contact, Lead, Opportunity, etc.) is created.Trigger
- Updated Field on RecordTriggers when a field of your choosing (ie. email address, status) is updated on any record of a specified Salesforce object (ie. Contact, Lead, Opportunity, etc.).Trigger
- Updated RecordTriggers when any record of the specified Salesforce object (ie. Contact, Lead, Opportunity, etc.) is updated.Trigger
- Add Contact to CampaignAdds an existing contact to an existing campaign.Action
- Add Lead to CampaignAdds an existing lead to an existing campaign.Action
- Create AttachmentCreates a new attachment (max 25MB).Action
- Create ContactCreates a new contact in Salesforce.Action
- Salesforce
Creates a new lead in Salesforce.
Scheduled
Action
- Salesforce
Creates a new record of a specified Salesforce object (ie. Contact, Lead, Opportunity, etc.).
Scheduled
Action
- Salesforce
Updates an existing contact in Salesforce.
Scheduled
Action
- Salesforce
Updates an existing lead in Salesforce.
Scheduled
Action
- Salesforce
Updates an existing record for a specified Salesforce object (ie. Contact, Lead, Opportunity, etc.).
Scheduled
Action
- Salesforce
Finds a record of a specified Salesforce object by a field and value you choose.
Scheduled
Action
- Salesforce
Finds a record of a specified Salesforce object by a field and value you choose (with line-item support).
Scheduled
Action
- Salesforce
Finds a record of a Salesforce object using a Salesforce Object Query (SOQL) WHERE clause.
Scheduled
Action
- Salesforce
Find a record. Optionally create a record if not found.
Scheduled
Action
- Google Ads
Triggers whenever a new campaign is created in Google Ads.
Scheduled
Trigger
- Google Ads
Triggers whenever a new lead is created from a Lead Form Extension.
Instant
Trigger
- Google Ads
Adds a contact to a customer list using their email address. Note: It takes 6 to 12 hours for the customer list to be populated with contacts.
Scheduled
Action
- Google Ads
Adds a contact to a customer list. Note: It takes 6 to 12 hours for the customer list to be populated with contacts.
Scheduled
Action
- Google Ads
Creates a customer list in Google Ads Audience Manager.
Scheduled
Action
- Google Ads
Removes a contact from a customer list.
Scheduled
Action
- Google Ads
Sends events from your customer systems (PoS, CRM, email service provider, etc) to connect Google Ad campaigns to offline activity and business impact.
Scheduled
Action
- Google Ads
Sets the status of a Google Ads campaign.
Scheduled
Action
- Google Ads
Finds a Google Ads Campaign whose names matches the provided input.
Scheduled
Action
- Google Ads
Finds a customer list by name.
Scheduled
Action
- Google Ads
Finds a customer list by name. Optionally creates a new customer list.
Scheduled
Action
How Salesforce + Google Ads Integrations Work
- Step 1: Authenticate Salesforce and Google Ads.30 seconds
- Step 2: Pick one of the apps as a trigger, which will kick off your automation.15 seconds
- Step 3: Choose a resulting action from the other app.15 seconds
- Step 4: Select the data you want to send from one app to the other.2 minutes
- That’s it! More time to work on other things.
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