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Set up your first integration
Quickly connect Pendo to Marketo with a Zapier template.
Our most popular template
How Zapier works
Zapier makes it easy to integrate Pendo with Marketo - no code necessary. See how you can get setup in minutes.
Choose a trigger
A trigger is the event that starts your Zap—like a "Account in Report" from Pendo.
Add your action
An action happens after the trigger—such as "Add Lead to List" in Marketo.
You’re connected!
Zapier seamlessly connects Pendo and Marketo, automating your workflow.
Supported triggers and actions
Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.
- Account ReportRequired
Try ItTriggerPolling- New Program
Triggers when a new program is created.
Try ItTriggerPolling - List
- Additional Fields
Try ItTriggerPolling
- Account ReportRequired
Try ItTriggerPolling- List
- Additional Fields
Try ItTriggerPolling- Zap_id
- Program ContextRequired
- Campaign ContextRequired
- Program ContextRequired
- Program Member ContextRequired
Try ItTriggerInstant- List
- LeadRequired
ActionWrite
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Practical ways you can use Pendo and Marketo
Notify support when users match Pendo segments.
When a Pendo visitor matches a specific report or segment, Zapier triggers Marketo to create a lead, helping customer support teams prioritize user outreach. This automation enhances support efficiency and user satisfaction through tailored follow-up.
Customer Support Ops
Monitor Pendo server health using Marketo.
Zapier triggers Marketo to create a lead whenever Pendo detects server activity via a Ping trigger. This allows your engineering team to keep tabs on server pings, tying the data into broader reports or notifications from Marketo.
EngineeringSync user segments in Pendo to create marketing campaigns.
When a visitor in Pendo matches a specific user segment, Zapier creates or updates a lead in Marketo. This integration ensures your marketing team stays agile by targeting the right audience for campaigns based on user activity.
Marketing & Marketing OpsLearn how to automate Pendo on the Zapier blog
Learn how to automate Marketo on the Zapier blog
Frequently Asked Questions about Pendo + Marketo integrations
New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Pendo and Marketo
How do we start integrating Pendo with Marketo?
To integrate Pendo with Marketo, you need to set up the connection between both platforms through our integration settings. First, log in to both your Pendo and Marketo accounts. Navigate to our integrations section and select 'Connect' next to the Marketo option. Follow the on-screen instructions to authenticate and allow necessary permissions.
What triggers can initiate actions in Marketo from Pendo?
Our integration allows various triggers from Pendo, such as when a user engages with specific guides or features, completes a survey, or reaches a milestone within your product. These triggers can initiate actions in Marketo like adding the user to an email campaign or updating their contact record.
Can we use data collected in Pendo to segment contacts in Marketo?
Yes, you can utilize data collected in Pendo such as user engagement metrics or feedback scores to segment contacts within Marketo. This segmentation allows for more targeted marketing efforts based on user behavior and interaction history.
Are there any limitations on the types of data we can sync from Pendo to Marketo?
Generally, most user interaction data collected by Pendo can be synced with Marketo. However, there might be limitations concerning sensitive personal information due to privacy regulations. We recommend reviewing our data policies for specifics.
How often is the data synchronized between Pendo and Marketo?
The synchronization schedule between Pendo and Marketo can be configured according to your needs. Typically, updates are executed in near real-time or at set intervals such as hourly or daily based on your preferences and system requirements.
What actions can be performed in Pendo based on events happening in Marketo?
Actions such as displaying personalized guides or sending automated messages within your application can be triggered in Pendo based on certain criteria being met within Marketo campaigns or when a lead status is updated.
Is it possible to automate workflows using this integration?
Yes, you have the ability to automate complex workflows between systems using our integration by setting up conditional rules and actions that respond automatically whenever specific conditions are met across platforms.
