Connect Pardot and SQL Server to unlock the power of automation
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How Zapier works
Zapier makes it easy to integrate Pardot with SQL Server - no code necessary. See how you can get setup in minutes.
Choose a trigger
A trigger is the event that starts your Zap—like a "New Form Submission" from Pardot.
Add your action
An action happens after the trigger—such as "Create Custom Query" in SQL Server.
You’re connected!
Zapier seamlessly connects Pardot and SQL Server, automating your workflow.
Supported triggers and actions
Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.
- New Form Submission
Triggers when a form is submitted.
Try ItTriggerPolling - ListRequired
Try ItTriggerPolling- ListRequired
- ProspectRequired
ActionWrite- ListRequired
- ProspectRequired
ActionWrite
- New Prospect
Triggers when a new Prospect is synced to Pardot.
Try ItTriggerPolling - New or Updated Prospect
Triggers when a Prospect is created or updated in Pardot.
Try ItTriggerPolling - Email AddressRequired
- First Name
- Last Name
- Last Activity At
- Salutation
- Campaign
- Address One
- Address Two
- City
- Zip
- State
- Territory
- Country
- Website
- Phone
- Fax
- Job Title
- Department
- Company
- Number of Employees
- Years in Business
- Industry
- Notes
- Comments
- Source
- Score
- Password
- Account
- Annual Revenue
- Is Do Not Email
- Is Reviewed
- Is Starred
- Is Do Not Call
ActionWrite- NameRequired
- CampaignRequired
- ListsRequired
- From NameRequired
- From EmailRequired
- Subject LineRequired
- Email Body (Text)Required
- Email Body (HTML)
- Tags
- Custom Reply-To Address
- Suppression Lists
- Scheduled Time
ActionWrite
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Connect Pardot and SQL Server to integrate crucial parts of your business
With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.
Automate your lead management and improve conversions
Create more impactful campaigns with automation
Provide world-class support with a little help from automation
Automate your way to actionable, up-to-date data
Resolve incidents faster with automation
Learn how to automate Pardot on the Zapier blog
Learn how to automate SQL Server on the Zapier blog
Frequently Asked Questions about Pardot + SQL Server integrations
New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Pardot and SQL Server
How can I integrate Pardot with SQL Server?
To integrate Pardot with SQL Server, you can use a connector tool or a custom API integration. We typically recommend using tools that facilitate data synchronization and ensure that triggers in Pardot initiate actions in SQL Server.
What are the common triggers for sending data from Pardot to SQL Server?
Common triggers include form submissions, completed email campaigns, or updates to prospect fields in Pardot. These events initiate actions such as inserting or updating records in SQL Server tables.
Can I automate data updates between Pardot and SQL Server?
Yes, automation can be set up so that changes in Pardot automatically update records in SQL Server. This requires configuration of triggers within Pardot and corresponding actions defined to modify the necessary tables in SQL.
Is it possible to pull data from SQL Server into Pardot following specific events?
Yes, you can configure actions within our integration tools to pull specific data from SQL Server into Pardot based on criteria such as database updates or the completion of sales events tracked in your system.
What happens if there is a failure during the data transfer between Pardot and SQL Server?
In case of a failure during data transfer, error logs will capture the details. We recommend setting retry mechanisms through our integration tools and designing alerts for prompt resolution.
Do we need technical expertise to set up the integration between Pardot and SQL Server?
While some technical knowledge is beneficial, our platform simplifies setup with step-by-step guidance. However, customizing advanced trigger-action sequences may require deeper database understanding.
How often can data be synced between Pardot and our SQL Server database?
Data synchronization frequency depends on your needs and system capabilities. We typically support real-time syncing following specific triggers but also allow scheduled batch operations for large datasets.
