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How Zapier works

Zapier makes it easy to integrate Pardot with Snowflake - no code necessary. See how you can get setup in minutes.

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Pardot
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Pardot
1. Choose trigger event
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Snowflake
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Snowflake
2. Choose action
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1. Select the event
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Pardot
Choose a trigger event

Choose a trigger

A trigger is the event that starts your Zap—like a "New Form Submission" from Pardot.

Add your action

An action happens after the trigger—such as "Create Rows" in Snowflake.

You’re connected!

Zapier seamlessly connects Pardot and Snowflake, automating your workflow.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

  • Pardot triggers, actions, and search
    New Form Submission

    Triggers when a form is submitted.

    Trigger
    Polling
    Try It
    • List
      Required
    Trigger
    Polling
    Try It
    • List
      Required
    • Prospect
      Required
    Action
    Write
    • List
      Required
    • Prospect
      Required
    Action
    Write
  • Pardot triggers, actions, and search
    New or Updated Prospect

    Triggers when a Prospect is created or updated in Pardot.

    Trigger
    Polling
    Try It
    • Email Address
      Required
    • First Name
    • Last Name
    • Last Activity At
    • Salutation
    • Campaign
    • Address One
    • Address Two
    • City
    • Zip
    • State
    • Territory
    • Country
    • Website
    • Phone
    • Fax
    • Job Title
    • Department
    • Company
    • Number of Employees
    • Years in Business
    • Industry
    • Notes
    • Comments
    • Source
    • Score
    • Password
    • Account
    • Annual Revenue
    • Is Do Not Email
    • Is Reviewed
    • Is Starred
    • Is Do Not Call
    Action
    Write
    • Name
      Required
    • Campaign
      Required
    • Lists
      Required
    • From Name
      Required
    • From Email
      Required
    • Subject Line
      Required
    • Email Body (Text)
      Required
    • Email Body (HTML)
    • Tags
    • Custom Reply-To Address
    • Suppression Lists
    • Scheduled Time
    Action
    Write

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Customers have created over 25 million Zaps on the platform

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Connect Pardot and Snowflake to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.
An illustration representing how to automate lead management with Zapier.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.
An illustration representing how to measure campaign impact with Zapier.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.
An illustration representing how to automate customer support with Zapier.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.
An illustration representing how to move and manage data with Zapier.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.
An illustration of a flow chart representing how to resolve tickets and incidents with Zapier.

Learn how to automate Pardot on the Zapier blog

Learn how to automate Snowflake on the Zapier blog

Make work flow with AI

Level up your Pardot to Snowflake integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
Illustration of AI enhancing Zapier workflows with automation and app integrations.

Frequently Asked Questions about Pardot + Snowflake integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Pardot and Snowflake

How can we set up a connection between Pardot and Snowflake?

To integrate Pardot with Snowflake, first ensure you have access to both systems. You'll generally use a data pipeline tool or ETL platform like Zapier that allows you to connect multiple platforms. Once both accounts are connected on our dashboard, create a zap that triggers when new data is available in Pardot and set the action to insert this data into Snowflake.

Is it possible to automatically update records in Snowflake when there are changes in Pardot?

Yes, by creating a zap with a trigger for record updates in Pardot, you can automate the process where any changes made in Pardot records will reflect instantly in your Snowflake database using the 'update row' action.

Can we transfer historical data from Pardot to Snowflake during initial setup?

During the initial setup of the integration, it's possible to migrate historical data from Pardot into Snowflake. This involves setting up a dedicated zap that triggers once for each historical record you wish to transfer.

Which specific triggers are available for use when connecting Pardot with Snowflake?

When integrating Pardot with Snowflake, key triggers include new prospect creation, form handlers submissions, and existing prospect updates within Pardot.

Do we need technical expertise to manage integrations between these platforms once they are set up?

While initial setup might require some technical knowledge, particularly in understanding both platforms' APIs and ETL processes, managing integrations post-setup does not require advanced skills due to our intuitive interface that allows real-time monitoring and easy adjustments.

What happens if there is an error during data sync between Pardot and Snowflake?

If an error occurs during synchronization between Pardot and Snowflake, our system provides detailed logging information that helps identify the issue. You can adjust configurations or check permissions based on these logs.

Are there limitations on the amount of data transferred from Pardot to Snowflake?

The amount of data transferred during each operation depends on your Zapier plan's task limits. However, large datasets might need splitting into manageable batches for seamless integration without hitting API rate limits in either platform.

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About Pardot
Pardot is no-hassle marketing automation that makes sales and marketing teams best friends. Increase marketing accountability, gain greater insight into ROI, and much more.
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About Snowflake
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