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Connect Marketo and WhatsApp Notifications to power AI-driven automation

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How Zapier works

Zapier makes it easy to integrate Marketo with WhatsApp Notifications - no code necessary. See how you can get setup in minutes.

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Marketo
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Marketo
1. Choose trigger event
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WhatsApp Notifications
WhatsApp Notifications logo
WhatsApp Notifications
2. Choose action
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1. Select the event
Setup
Test
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Marketo
Choose a trigger event

Choose a trigger

A trigger is the event that starts your Zap—like a "New Form Submission" from Marketo.

Add your action

An action happens after the trigger—such as "Send Message" in WhatsApp Notifications.

You’re connected!

Zapier seamlessly connects Marketo and WhatsApp Notifications, automating your workflow.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

    • Form
    Trigger
    Polling
    Try It
  • Marketo triggers, actions, and search
    New Program

    Triggers when a new program is created.

    Trigger
    Polling
    Try It
    • External Company ID
      Required
    Action
    Write
    • Zap_id
    • Program Context
      Required
    • Campaign Context
      Required
    • Program Context
      Required
    • Program Member Context
      Required
    Trigger
    Instant
    Try It
    • List
      Required
    • Lead
      Required
    Action
    Write
    • Partition
    Action
    Write

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Customers who say using Zapier has made them better at their job

25m

Customers have created over 25 million Zaps on the platform

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The average user takes less than 6 minutes to set up a Zap

Connect Marketo and WhatsApp Notifications to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.
An illustration representing how to automate lead management with Zapier.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.
An illustration representing how to measure campaign impact with Zapier.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.
An illustration representing how to automate customer support with Zapier.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.
An illustration representing how to move and manage data with Zapier.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.
An illustration of a flow chart representing how to resolve tickets and incidents with Zapier.

Learn how to automate Marketo on the Zapier blog

Learn how to automate WhatsApp Notifications on the Zapier blog

Make work flow with AI

Level up your Marketo to WhatsApp Notifications integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
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Frequently Asked Questions about Marketo + WhatsApp Notifications integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Marketo and WhatsApp Notifications

How can we trigger WhatsApp notifications from Marketo?

You can trigger WhatsApp notifications from Marketo by setting up a webhook or using our native integration, which allows specific events, like lead score changes or form submissions, to initiate a WhatsApp message.

What type of actions in Marketo can initiate a WhatsApp notification?

Actions such as new lead creation, form submissions, and changes in lead scores are some triggers that can initiate a WhatsApp notification when configured correctly in Marketo.

Is there a way to customize the content of the WhatsApp messages sent from Marketo?

Yes, you can customize the content of the messages. You configure templates in our integration settings within Marketo to ensure your messages align with your brand voice and meet compliance requirements.

Do we need coding skills to integrate Marketo with WhatsApp notifications?

No coding skills are required for basic integration. Our platform provides an intuitive interface that helps set up triggers and actions without any programming knowledge. However, advanced users can use custom scripts for more tailored solutions.

What happens if there's an error sending a WhatsApp notification from Marketo?

If there's an error during the sending process, our system will log the issue and provide notifications. You can also set up alternative actions or retries to automatically handle these scenarios.

How can we track the delivery status of WhatsApp notifications sent via Marketo?

Our integration provides real-time tracking of message statuses directly within your dashboard. You can see if messages were delivered successfully or if they encountered any issues.

Are there limitations on how many WhatsApp notifications we can send from Marketo daily?

There might be limits based on your plan and compliance regulations like GDPR. It's important to review these constraints within our platform's documentation or contact support for more specific guidance.

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About Marketo
Marketo's marketing automation software helps marketers engage customers and prospects.
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About WhatsApp Notifications
Receive notifications on WhatsApp.
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