Get to know Magento

Magento, if anything, can feel a bit bare-bones at first. It comes with a few basic pages for your store; tools to manage products, customers, and orders; marketing tools to send email notifications and newsletters; and a Reports view to see how your store is doing. There's no built-in payment gateway, no tools to manage reusable content, and no simple way to customize your site's design. For that and more, you'll turn to the Magento Marketplace to install just the features you want. Want to accept payments with PayPal or Stripe, print shipping labels or save order info to Xero? There are free and paid tools for that and much more.

Once you've added the features you want to your store, you can start pulling in your products and planning your marketing efforts. Everything's deeply connected, so you can search for customer info while adding new orders—or create a new customer and order at the same time, while searching through your catalog for the products to add to that order. You can make any type of products you want—individual products, subscriptions, downloads, groups or bundles, and more. Need customers to select sizes or styles, or want to add products that are only available for a limited time? Magento product pages offer that and more—or you can add your own custom attributes to your product pages.

One of Magento's greatest strengths is its scheduling tools. You can make promotions or products last for a specific time, and can queue up email newsletters to go out when you want. Or, you can even add extra themes to your site, and set Magento to change the theme on a specific date to perhaps have a new design along with your holiday promotions and then have it change back to normal once the promotion is over. You can set all of that ahead of time, and Magento will take care of the changes automatically.

Then, you can add marketing pages to share extra info about your products and build your site's SEO. If you need to redirect visitors from dead pages—say, those products that were only available for a limited time—there's a built-in redirect tool. And if you'd like to offer specials based on complex criteria—say only offer free shipping if orders are over a certain price and include specific items, or to send a coupon if an order isn't completed in a certain time period—you can do that, too.

Magento looks simple on the surface–and its admin screens are surprisingly easy to use—but dig deeper and you'll find advanced tools for everything you'd want in an eCommerce store. Once you've tweaked settings and added your favorite extensions and themes, it can power your own unique store that includes exactly the features you need—one that will take care of itself automatically without you having to remember to turn on a promotion or switch back to your regular store theme.

Magento Resources:

  • Magento Community Edition site

  • View and download Magento's open source code

  • Find free and paid extensions and themes on the Magento Marketplace

  • Customize Magento with Magento's technical documentation

  • Learn how to start your own business and online store with Zapier's The Ultimate Guide to eCommerce Software book.

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Google Sheets

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Email Newsletters

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QuickBooks Online

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180 Integrations


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