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Connect LassoCRM to Google Contacts and automate your work

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2. Choose an Action
The event an automation performs after it's triggered
Endless possibilities

Top companies trust Zapier to automate work that solves their unique business problems—no coding required.

How Zapier works

Zapier makes it easy to integrate LassoCRM with Google Contacts - no code necessary. See how you can get setup in minutes.

Select a trigger from LassoCRM

A trigger is an event that starts your Zap and runs the workflow. For example, with LassoCRM, a trigger could be "New Registrant."
A trigger is the event that kicks off your automated workflow.

Setup an action from Google Contacts

An action is what takes place after the automation is triggered. For example, with Google Contacts, the action could be "Add Contact to Groups."
An action is the event that your automated workflow performs when triggered.

That’s it! You just connected LassoCRM to Google Contacts

With Zapier, it’s never been easier to connect your apps together and automate your most tedious work. Save hours every month.
Triggers and actions are the main components of every automated workflow.

Connect LassoCRM and Google Contacts to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.
An illustration representing how to automate lead management with Zapier.

Connect LassoCRM and Google Contacts to unlock the power of automation

With Zapier's 7,000 integrations, you can unify your tools within a connected system to improve your team's efficiency and deepen their impact.

Choose a Trigger
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Choose an Action

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

    • Body
      Required
    • CreatedBy - First Name
    • CreatedBy - Last Name
    • Date
    • Registrant ID
      Required
    • History ID
      Required
    • Subject
    • Type
    Action
    Write
    • Automatically merge duplicates
    • Title
    • First Name
      Required
    • Last Name
      Required
    • Email
    • Email Type
    • Phone
    • Phone Type
    • Address
    • City
    • Country
    • State
    • ZipCode
    • Address Type
    • Contact Preference
    • Company
    • Birthday
    • Nickname
    • Rating
    • Follow Up Process
    • History Body
    • History Subject
    • History Type
    • Note
    • Source Type
    • Secondary Source Type
    • Send Sales Rep Assignment Notification
    • Rotation
    • Thank You Email by Id
    • Domain Account ID for website tracking for a Registrant
    • GUID for website tracking for a Registrant
    • 1 - Question
    • 1 - Answer
    • 2 - Question
    • 2 - Answer
    • 3 - Question
    • 3 - Answer
    • 4 - Question
    • 4 - Answer
    • 5 - Question
    • 5 - Answer
    • Would you like to add more questions?
    Action
    Write
  • Google Contacts triggers, actions, and search
    New Group

    Triggers when a group is created.

    Trigger
    Scheduled
    Try It
    • Contact
      Required
    • Group
      Required
    Action
    Write

Automate Google Contacts: get inspired on the Zapier blog

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About LassoCRM
LassoCRM is a CRM that empowers home selling teams by taking the guess work out of reporting, sales and the marketing process.
Learn moreHelp
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  • CRM (Customer Relationship Management)
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    google-contacts logo
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    About Google Contacts
    Google Contacts, the address book built into Gmail, lets you keep track of all your contacts, see when you last interacted with them, and more.
    Learn moreHelp
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