Connect Klaviyo and WordPress to unlock the power of automation
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Set up your first integration
Quickly connect Klaviyo to WordPress with a Zapier template.
Our most popular template
How Zapier works
Zapier makes it easy to integrate Klaviyo with WordPress - no code necessary. See how you can get setup in minutes.
Choose a trigger
A trigger is the event that starts your Zap—like a "New Event" from Klaviyo.
Add your action
An action happens after the trigger—such as "Upload Media" in WordPress.
You’re connected!
Zapier seamlessly connects Klaviyo and WordPress, automating your workflow.
Supported triggers and actions
Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.
- Metric
Try ItTriggerPolling- Channel
Try ItTriggerPolling- TagRequired
- ListRequired
ActionWrite- List NameRequired
ActionWrite
- Audience Type
Try ItTriggerPolling- Profile IDRequired
- ListRequired
ActionWrite- TagRequired
- SegmentRequired
ActionWrite- Email
- First_name
- Last_name
- Phone_number
- Title
- Organization
- City
- Region
- Country
- Zip
- Image URL
- Unique_id
- Custom_properties
- Consent to subscribe to Channel
- SMS Subscription Type
ActionWrite
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Practical ways you can use Klaviyo and WordPress
Post new Klaviyo segments to WordPress site
Keep your website content in sync with your marketing segmentation. When a new segment is created in Klaviyo, Zapier automatically posts a description of the segment to your WordPress blog. This helps you efficiently share updates with your website audience.
Business OwnerAdd new WordPress users to Klaviyo mailing lists
Stay connected with your WordPress users through targeted email campaigns. When a new user is created on your WordPress site, Zapier adds them to a specified list in Klaviyo. This ensures all your subscribers are enrolled in marketing communications.
Marketing & Marketing OpsTrack website engagement metrics in Klaviyo
Understand your leads' engagement better. When a new post is created in WordPress, Zapier creates a corresponding event in Klaviyo with the relevant data. This provides visibility into how your audience interacts with your sales-centric content.
Sales OpsLearn how to automate Klaviyo on the Zapier blog
Learn how to automate WordPress on the Zapier blog
Frequently Asked Questions about Klaviyo + WordPress integrations
New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Klaviyo and WordPress
How do I integrate Klaviyo with WordPress?
To integrate Klaviyo with your WordPress site, you can use a plugin such as Zapier's WooCommerce integration. First, install and activate the plugin. Then, connect your WordPress site to your Klaviyo account by entering API keys and following the on-screen instructions. This setup allows data from your WooCommerce store to trigger actions in Klaviyo, such as adding users to a list or sending an email.
Can I automate email campaigns using triggers from my WordPress site?
Yes, after integrating Klaviyo with WordPress using our connectors, you can automate email campaigns based on specific triggers. For example, when a user completes a purchase or signs up for a newsletter on your WordPress site, these actions can automatically trigger targeted email campaigns in Klaviyo.
What triggers can be used for automation in the Klaviyo and WordPress integration?
The integration between Klaviyo and WordPress supports various triggers such as user registration, form submissions, completed purchases (in e-commerce setups), and more. These triggers help initiate corresponding actions in Klaviyo like sending emails or updating customer profiles.
Is it possible to capture comments from my blog into my Klaviyo contact list?
Yes, you can set up automations that add users who comment on your blog to specific segments or lists within Klaviyo. With the right setup through our platform, new comments on posts can serve as triggers for adding or updating these contacts.
How do we handle user data synchronization between WordPress and Klaviyo?
User data synchronization is handled through our seamless integrations that ensure real-time updates between your WordPress site and Klaviyo. Whenever there's an action like purchase or sign-up on WordPress, data is instantly updated in your Klaviyo account without manual intervention.
Are there any specific plugins needed for integrating with WooCommerce stores on WordPress?
While there are multiple ways to connect WooCommerce stores with Klaviyo through our setup options, the most common method involves using specialized plugins available in the market or direct API connections using Zapier's tools for optimal performance.
What actions can be triggered in Klaviyo following events in WordPress?
Following events on WordPress such as form submissions or purchases, actions that can be triggered within Klaviyo include automated email sends, updating customer profiles or lists, tagging users for segmentation purposes among others.
