Inbound Now

Inbound Now - Features, Pricing, Alternatives, and More

Matthew Guay
Written by Matthew GuayLast updated November 1, 2014

Running your own self-hosted app doesn't have to be that hard. WordPress proved that years ago with their famous 5 minute install. Even if in practice it might take a hour to figure out how to get it to work your first time, in essence it's still a pretty easy CMS to use. And once it's installed, you'll be theming your site and publishing pages and blog posts in no time.

One of the nicest things about WordPress is its extendability. There's extensions for everything you could imagine, from simple tools to add widgets to your site all the way to the powerful Gravity Forms tool that lets you make customized forms, polls, and even checkout pages. And then, there's Inbound Now.

Inbound Now is a marketing automation app that runs inside your WordPress install. You'll install it just like most other WordPress extensions, with a free download and a couple clicks. It'll start monitoring your site automatically, giving you data on who's visiting your site and what's drawing the most people.

The CRM part of Inbound Now will start gathering leads from your site, via your landing pages and forms. Once someone's lead info is recorded, it'll watch which parts of your site they've seen and let you queue up automated messages they'll see to prompt them to buy or lead them through their discovery of your offerings.

There's also the A/B testing tools in Inbound Now that'll let you see what works the best with your audience. You'll make pages in WordPress as normal, or use the Inbound Now designer to create custom lead generation forms, and then make various iterations on them that you'd like to test. You'll get the data on which one performs best, and then be able to set it as the default.

Then, there's the wealth of plugins that can make Inbound Now so much more. You'll pay around $20-40 for most plugins and templates, which can help your Inbound Now install connect with more apps, display notifications, or have more customizable landing pages and CTA buttons. Or, with a paid plan, you'll be able to use as many subscriptions as you want. Then, if you want to send automated marketing emails and do other marketing automation tasks, a Professional or higher plan will unlock those features for your site.

You can also use its custom landing page templates to make landing pages with tried-and-true designs that'll convert better. There's everything from countdown pages until you launch a new product to mobile-centric form pages to gather leads. And if you want to go further, you can extend Inbound Now on your own with the same dev tools you'd use with the rest of WordPress.

Inbound Now is the ideal CRM if you're already using WordPress to power your site, and you want to keep everything under one roof. You'll get the data you need to improve your site and convert your visitors into customers at the same time. And since it's free to get started with, you won't lose anything just trying it out.

Updated 29 Feb 2016 with info about Inbound Now's new pricing plans.

Have any feedback on this overview, or something we should change? Let us know!

Inbound Now Features

  • Full-featured lead tracking and CRM inside WordPress
  • Create call-to-action pages in WordPress
  • Track your page performance and create leads from visitors
  • A/B test everything on your site
  • Send marketing campaigns and more with plugins

Inbound Now Pricing

  • Free Open Source version for landing pages, call to action buttons, and lead management
  • Individual templates and add-ons from $19 each
  • $10/month Starter plan for unlimited templates and pro features for 1 site
  • $20/month Professional plan for Starter features, plus marketing automation and email integration for 1 site
  • $40/month Business plan for Professional plan features for 5 sites
  • $80/month Agency plan for Professional plan features for unlimited sites

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Inbound now builds Marketing Plugins for WordPress and does Custom WordPress Development with a heavy emphasis on marketing & conversion rate optimization.