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1. Choose trigger event
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2. Choose action
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1. Select the event
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Choose a trigger event

Choose a trigger

A trigger is the event that starts your Zap—like a "New Feedback" from Hotjar.

Add your action

An action happens after the trigger—such as "Trigger Build" in Azure DevOps.

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Zapier seamlessly connects Hotjar and Azure DevOps, automating your workflow.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

    • Feedback Widget
      Required
    Trigger
    Instant
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    • Survey ID
      Required
    Trigger
    Instant
    Try It
    • Project
      Required
    • Path
      Required
    Trigger
    Instant
    Try It
    • Project
      Required
    • Area Path
    • Work Item Type
    • Contains String
      Required
    Trigger
    Instant
    Try It
  • Hotjar triggers, actions, and search
    New Recording

    Triggers when a new Recording is created.

    Trigger
    Instant
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    • Build Definition
      Required
    • Build Status
    • Project
      Required
    Trigger
    Instant
    Try It
    • Project
      Required
    • Repository
    • Branch
    Trigger
    Instant
    Try It
    • Project
      Required
    • Area Path
    • Work Item Type
    Trigger
    Instant
    Try It

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Customers have created over 25 million Zaps on the platform

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Connect Hotjar and Azure DevOps to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.
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Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.
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Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.
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Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.
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Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.
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Make work flow with AI

Level up your Hotjar to Azure DevOps integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
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Frequently Asked Questions about Hotjar + Azure DevOps integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Hotjar and Azure DevOps

How does connecting Hotjar with Azure DevOps work?

The integration allows us to connect user feedback and behavior insights captured in Hotjar directly with your Azure DevOps environment, streamlining the way development teams can respond to user needs. By setting up specific triggers on events like new feedback submissions or heatmap data changes, actions such as creating a new work item or updating an existing task can be automated.

What are the main triggers available from Hotjar for this integration?

In integrating Hotjar with Azure DevOps, you can use triggers like new feedback submissions, survey responses, or heatmap changes. These triggers allow for automatic actions within Azure DevOps such as creating or updating work items based on real user data.

Can I automate work item creation in Azure DevOps based on user feedback in Hotjar?

Yes, by using the integration between Hotjar and Azure DevOps, you can automate the creation of work items whenever specific types of user feedback are submitted in Hotjar. This ensures that your development team can quickly prioritize and address key issues affecting users.

Is it possible to update existing tasks in Azure DevOps using data from Hotjar?

Absolutely! Using our integration setup, updates to heatmaps or significant survey responses collected through Hotjar can be set as triggers that automatically update existing tasks in your Azure DevOps projects. This keeps your project aligned with current user insights.

What needs to be configured for setting up the integration between Hotjar and Azure DevOps?

You'll need access to both your Hotjar account and your Azure DevOps environment. In our platform, you'll configure which specific events in Hotjar should act as triggers and determine what actions those triggers will automate within Azure DevOps.

Are there limitations on the types of data that can trigger actions from Hotjar into Azure DevOps?

While most common data forms like feedback submissions, surveys, and heatmap updates can trigger actions in Azure DevOps, certain custom events might require additional setup or may not be supported directly as triggers. We recommend reviewing our documentation for any specific restrictions on data types.

How do I ensure only relevant feedback is sent over to my development team via this integration?

By setting precise filters and conditions within the integration settings, you can control which types of user feedback from Hotjar automatically create or update work items in Azure DevOps. This way, only feedback that meets specified criteria is shared with your development team.

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About Hotjar
Traditional web analytics tools help you analyze traffic data. But numbers alone can’t tell you what users really do on your site — Hotjar will.
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About Azure DevOps
Azure DevOps is where teams manage, develop, and deliver software in the cloud. Azure DevOps provides free, private Git project hosting for up to 5 users, project and test management tools, build and CI, and team collaboration. Connect using the development tools of your choice, including Visual Studio, Eclipse, Xcode, and more.
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