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Choose a Trigger

Choose an Action

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1. Choose trigger event

2. Choose action

1. Select the event

Setup

Test

App

Trigger event

Choose a trigger event

Choose a trigger

A trigger is the event that starts your Zap—like a "Outbound Message Sent" from Hootsuite.

Add your action

An action happens after the trigger—such as "Add Contact to Campaign" in Salesforce.

You’re connected!

Zapier seamlessly connects Hootsuite and Salesforce, automating your workflow.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

- Social Profile
Trigger
Polling
Try It
- Important Notice
- File to Upload
Action
Write
- Media Upload Instructions
- Media
- Social Profile
  Required
- Text
  Required
- Post immediately?
- Tags
Action
Write
New Case Attachment
Triggers when a new Attachment is added to a case.
Trigger
Polling
Try It
- History Object
  Required
Trigger
Polling
Try It

New Lead
Triggers when a new Lead is created.
Trigger
Polling
Try It
- Salesforce Objects
  Required
Trigger
Polling
Try It

- Salesforce Object
  Required
Trigger
Polling
Try It
- Salesforce Object
  Required
- Record
  Required
- File
  Required
- Visibility
  Required
Action
Write
- Path after /services/apexrest/
  Required
- HTTP method
  Required
- Query parameters
- Extra headers
- Request body
- Timeout
Action
Write
- File
  Required
- Salesforce Object
  Required
- Description
- Attachment visibility
Action
Write
Create Contact
Creates a new contact.
Action
Write
- File
  Required
- Title
- Description
- Salesforce Object
Action
Write
- Note Title
  Required
- Note
- Salesforce Object
  Required
- Note Visibility
- Use Assignment Rules
Action
Write
- Salesforce Object
  Required
- Use Assignment Rules
- Allow Duplicates
Action
Write
- Flow
  Required
- Manual flow input parameters
Action
Write
- To
  Required
- CC
- BCC
- Subject
  Required
- Email Format
  Required
- Sender Type
  Required
Action
Write
- Lead to Update
  Required
- Use Assignment Rules
Action
Write
- Salesforce Object
  Required
- Record to Update
  Required
- Use Assignment Rules
Action
Write
- Query Type
  Required
- Include Deleted Records
Action
Search
- Parent Object
  Required
Action
Search
- Salesforce Object
  Required
- SOQL WHERE clause
  Required
Action
Search
- Salesforce Object
  Required
- SOQL WHERE Clause
  Required
- Sort by
- Sort Order
- Maximum Number of Records
Action
Search
- Salesforce Object
  Required
- Search Value
  Required
- Second Field to Search By
- Second Search Value
- Search Operator
- Use Assignment Rules
- Allow Duplicates
Action
Search or write

- Social Profile
Trigger
Polling
Try It
- Important Notice
- Media ID
Action
Write
- Text
  Required
- Topics
- Suggestion Reason
- Expiry Date
- Is Shareable
- Mime Type
- Thumbnail URL
- URL
- Is Pinned
- PDF Attachment
- Photo URL
- Shareable on Facebook
- Shareable on Facebook Page
- Shareable on Instagram
- Shareable on LinkedIn
- Shareable on Twitter
- Video Attachment
- Is Editable
- Is Native Share Enabled
- Is Published
- Photo URI
- Source Content
- Source Network
- Source User
Action
Write
New Contact
Triggers when a new Contact is created.
Trigger
Polling
Try It
- Salesforce Object
  Required
- Record (Optional)
Trigger
Polling
Try It
New Outbound Message
Triggers when a new outbound message is received in Salesforce.
Trigger
Instant
Try It
- Disclaimer
- Salesforce Object
  Required
Trigger
Polling
Try It
- Campaign
  Required
- Contact
  Required
Action
Write
- Campaign
  Required
- Lead
  Required
Action
Write
- Lead
  Required
- Account
  Required
- Opportunity
- Create new opportunity?
- Converted Status
  Required
Action
Write
- Parent Object
  Required
- Use Assignment Rules
Action
Write
- Note Title
  Required
- Note Content
  Required
- Salesforce Object
Action
Write
- Use Assignment Rules
Action
Write
- Salesforce Object
  Required
- Use Assignment Rules
- Allow Duplicates
Action
Write
- Warning
- Salesforce Object
  Required
- Record ID
  Required
Action
Write
- Report
  Required
- Include details
- Number of custom filters
- Row groupings
- Column groupings
- Summary calculations
- Detail columns
- Sort order
- Report format
- Advanced report options
Action
Write
- Contact to Update
  Required
Action
Write
- Salesforce Object
  Required
- Record to Update
  Required
- Use Assignment Rules
Action
Write
- Stop on error
  Required
- HTTP Method
  Required
- URL
  Required
- Query string parameters
- Additional request headers
- Body
Action
Write
- SOSL Query
  Required
Action
Search
- Salesforce Object
  Required
- Search Value
  Required
- Second Field to Search By
- Second Search Value
- Search Operator
Action
Search
- Salesforce Object
  Required
Action
Search
- Salesforce Object
  Required
- Record ID
  Required
Action
Search
- Salesforce Object
  Required
- SOQL WHERE Clause
  Required
- Sort by
- Sort Order
- Maximum Number of Records
- Use Assignment Rules
- Allow Duplicates
Action
Search or write

For AI agents & developers

Use Hootsuite and Salesforce with AI agents and code

Beyond Zap workflows. Call Hootsuite and Salesforce actions directly from your AI client or your codebase, using the same 9,000+ app integrations Zapier already runs.

No code

Connect via Zapier MCP

Expose Hootsuite and Salesforce actions as tools in any MCP client. Authenticate once, then call them in natural language.

Example actions on this page

Create Media Upload Job
Add Contact to Campaign

Works with

Claude · ChatGPT · Cursor · any MCP-compatible client

Connect Zapier MCP

Typescript

Call from code with the Zapier SDK

Trigger Hootsuite and Salesforce actions from backend services, scripts, or agent code.

Install

# TypeScript / Node
npm install @zapier/zapier-sdk

Run an action

import { createZapierSdk } from '@zapier/zapier-sdk';

const zapier = createZapierSdk();
await zapier.runAction({ /* hootsuite / salesforce action */ });

Run the SDK docs

There is no Python package yet. SDK is TypeScript-only (@zapier/zapier-sdk). The MCP server URL is personal to your account; get it at zapier.com/mcp.

Zapier is the automation platform of choice for 87% of Forbes Cloud 100 companies in 2023

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93%

Customers who say using Zapier has made them better at their job

25m

Customers have created over 25 million Zaps on the platform

6 mins

The average user takes less than 6 minutes to set up a Zap

Connect Hootsuite and Salesforce to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.

Learn how to automate Hootsuite on the Zapier blog

Learn how to automate Salesforce on the Zapier blog

Make work flow with AI

Level up your Hootsuite to Salesforce integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.

Learn about AI automation

Frequently Asked Questions about Hootsuite + Salesforce integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Hootsuite and Salesforce

How do I set up an integration between Hootsuite and Salesforce?

First, you need to have both Hootsuite and Salesforce accounts. Then, log into Zapier account to set up the integration. You'll look to create a Zap that connects the two apps by setting up a trigger in Hootsuite (like a new social media message) and assigning an action in Salesforce (such as creating a new lead or contact). Our user-friendly interface will guide you step by step through selecting triggers and actions.

Can I create Salesforce tasks automatically from Hootsuite?

Yes, with our integration, you can set up a Zap where if a specific event happens in Hootsuite - like receiving a certain type of mention or message - it triggers the creation of a new task in Salesforce. This helps ensure your team acts promptly on social media interactions.

Is it possible to update existing contacts in Salesforce from Hootsuite?

Certainly! When integrating with us, you can map specific triggers from Hootsuite to update existing contacts in Salesforce. For example, if there is an engagement with a known customer or contact on social media, the integration can help automatically update their details in Salesforce.

What types of triggers are available for this integration?

In the Hootsuite-Salesforce integration, you can implement various triggers such as receiving new messages, mentions, or followers on your social channels managed within Hootsuite. Each trigger can initiate different actions within your Salesforce account.

How do I handle errors during the integration process?

We provide detailed logs for each Zap which help identify any issues that occur during the integration process. Common errors usually revolve around incorrect field mappings or missing required fields. We also offer troubleshooting guides and support for resolving issues quickly.

Are there any limitations with the data sync between these two platforms?

While our integration aims for seamless data flow, limitations might arise depending on API restrictions of each platform. Typically, rate limits may affect how often data is synchronized between Hootsuite and Salesforce.

Can I integrate multiple Hootsuite profiles with one Salesforce account?

Yes, it’s possible to connect multiple social media profiles managed under one Hootsuite account to a single Salesforce account. You’ll just need to set up different Zaps for each profile depending on what interactions you'd like tracked or actions you'd like automated.

About Hootsuite

Hootsuite is the leading social media dashboard allowing you to manage multiple networks and profiles and measure your campaign results.

Learn moreLearn moreHelpHelp

Related categories

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About Salesforce

Salesforce is a leading enterprise customer relationship manager (CRM) application.

Learn moreLearn moreHelpHelp

Related categories

CRM (Customer Relationship Management)

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App Builder, CRM (Customer Relationship Management), Forms & Surveys, Zapier

Connect Hootsuite and Salesforce to power AI-driven automation

Top companies trust Zapier to automate work that solves their unique business problems—no coding required.

How Zapier works

Choose a trigger

Add your action

You’re connected!

Supported triggers and actions

Use Hootsuite and Salesforce with AI agents and code

Connect via Zapier MCP

Call from code with the Zapier SDK

Zapier is the automation platform of choice for 87% of Forbes Cloud 100 companies in 2023

Connect Hootsuite and Salesforce to integrate crucial parts of your business

Automate your lead management and improve conversions

Create more impactful campaigns with automation

Provide world-class support with a little help from automation

Automate your way to actionable, up-to-date data

Resolve incidents faster with automation

Learn how to automate Hootsuite on the Zapier blog

4 Hootsuite automation ideas

Learn how to automate Salesforce on the Zapier blog

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Make work flow with AI

Frequently Asked Questions about Hootsuite + Salesforce integrations

Connect Hootsuite to Salesforce on the world's largest no-code automation platform