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Hootsuite
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Hootsuite
1. Choose trigger event
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Salesforce
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Salesforce
2. Choose action
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1. Select the event
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Hootsuite
Choose a trigger event

Choose a trigger

A trigger is the event that starts your Zap—like a "Outbound Message Sent" from Hootsuite.

Add your action

An action happens after the trigger—such as "Add Contact to Campaign" in Salesforce.

You’re connected!

Zapier seamlessly connects Hootsuite and Salesforce, automating your workflow.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

    • Social Profile
    Trigger
    Polling
    Try It
    • Important Notice
    • File to Upload
    Action
    Write
    • Media Upload Instructions
    • Media
    • Social Profile
      Required
    • Text
      Required
    • Post immediately?
    • Tags
    Action
    Write
  • Salesforce triggers, actions, and search
    New Case Attachment

    Triggers when a new Attachment is added to a case.

    Trigger
    Polling
    Try It
    • Social Profile
    Trigger
    Polling
    Try It
    • Important Notice
    • Media ID
    Action
    Write
    • Text
      Required
    • Topics
    • Suggestion Reason
    • Expiry Date
    • Is Shareable
    • Mime Type
    • Thumbnail URL
    • URL
    • Is Pinned
    • PDF Attachment
    • Photo URL
    • Shareable on Facebook
    • Shareable on Facebook Page
    • Shareable on Instagram
    • Shareable on LinkedIn
    • Shareable on Twitter
    • Video Attachment
    • Is Editable
    • Is Native Share Enabled
    • Is Published
    • Photo URI
    • Source Content
    • Source Network
    • Source User
    Action
    Write

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Customers who say using Zapier has made them better at their job

25m

Customers have created over 25 million Zaps on the platform

6 mins

The average user takes less than 6 minutes to set up a Zap

Connect Hootsuite and Salesforce to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.
An illustration representing how to automate lead management with Zapier.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.
An illustration representing how to measure campaign impact with Zapier.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.
An illustration representing how to automate customer support with Zapier.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.
An illustration representing how to move and manage data with Zapier.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.
An illustration of a flow chart representing how to resolve tickets and incidents with Zapier.

Learn how to automate Hootsuite on the Zapier blog

Learn how to automate Salesforce on the Zapier blog

Make work flow with AI

Level up your Hootsuite to Salesforce integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
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Frequently Asked Questions about Hootsuite + Salesforce integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Hootsuite and Salesforce

How do I set up an integration between Hootsuite and Salesforce?

First, you need to have both Hootsuite and Salesforce accounts. Then, log into Zapier account to set up the integration. You'll look to create a Zap that connects the two apps by setting up a trigger in Hootsuite (like a new social media message) and assigning an action in Salesforce (such as creating a new lead or contact). Our user-friendly interface will guide you step by step through selecting triggers and actions.

Can I create Salesforce tasks automatically from Hootsuite?

Yes, with our integration, you can set up a Zap where if a specific event happens in Hootsuite - like receiving a certain type of mention or message - it triggers the creation of a new task in Salesforce. This helps ensure your team acts promptly on social media interactions.

Is it possible to update existing contacts in Salesforce from Hootsuite?

Certainly! When integrating with us, you can map specific triggers from Hootsuite to update existing contacts in Salesforce. For example, if there is an engagement with a known customer or contact on social media, the integration can help automatically update their details in Salesforce.

What types of triggers are available for this integration?

In the Hootsuite-Salesforce integration, you can implement various triggers such as receiving new messages, mentions, or followers on your social channels managed within Hootsuite. Each trigger can initiate different actions within your Salesforce account.

How do I handle errors during the integration process?

We provide detailed logs for each Zap which help identify any issues that occur during the integration process. Common errors usually revolve around incorrect field mappings or missing required fields. We also offer troubleshooting guides and support for resolving issues quickly.

Are there any limitations with the data sync between these two platforms?

While our integration aims for seamless data flow, limitations might arise depending on API restrictions of each platform. Typically, rate limits may affect how often data is synchronized between Hootsuite and Salesforce.

Can I integrate multiple Hootsuite profiles with one Salesforce account?

Yes, it’s possible to connect multiple social media profiles managed under one Hootsuite account to a single Salesforce account. You’ll just need to set up different Zaps for each profile depending on what interactions you'd like tracked or actions you'd like automated.

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About Hootsuite
Hootsuite is the leading social media dashboard allowing you to manage multiple networks and profiles and measure your campaign results.
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About Salesforce
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