Connect Google Business Profile and HubSpot to unlock the power of automation
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Set up your first integration
Quickly connect Google Business Profile to HubSpot with a Zapier template.
Our most popular template
How Zapier works
Zapier makes it easy to integrate Google Business Profile with HubSpot - no code necessary. See how you can get setup in minutes.
Choose a trigger
A trigger is the event that starts your Zap—like a "New Review" from Google Business Profile.
Add your action
An action happens after the trigger—such as "Update Contact Subscription Preferences" in HubSpot.
You’re connected!
Zapier seamlessly connects Google Business Profile and HubSpot, automating your workflow.
Supported triggers and actions
Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.
- Account
- LocationRequired
Try ItTriggerInstant- Review_nameRequired
- Your ReplyRequired
ActionWrite- Note
- Additional properties to retrieve
Try ItTriggerPolling- Note
- Additional properties to retrieve
Try ItTriggerPolling
- LocationRequired
- SummaryRequired
- Topic TypeRequired
ActionWrite- Stop on errorRequired
- HTTP MethodRequired
- URLRequired
- Query string parameters
- Additional request headers
- Body
ActionWrite- Note
- Additional properties to retrieve
Try ItTriggerPolling- Note
- Additional properties to retrieve
Try ItTriggerPolling
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Practical ways you can use Google Business Profile and HubSpot
Manage customer reviews decisions in CRM
When a new review is created in Google Business Profile, Zapier automatically creates a new contact in HubSpot, allowing Business Owners to organize and track customer interactions and streamline responses from a centralized CRM.
Business Owner
Log Google reviews into CRM
When a new review is created in Google Business Profile, Zapier can log the review into a centralized system like HubSpot for tracking, monitoring, or automation uses, making it easier for IT to oversee system integrations and centralize data flows.
ITShare Google Business Profile updates through CRM
When a new post is created in Google Business Profile, Zapier can create an engagement in HubSpot, ensuring Marketing teams can keep all messaging initiatives in sync across platforms while tracking performance centrally.
Marketing & Marketing OpsLearn how to automate Google Business Profile on the Zapier blog
Learn how to automate HubSpot on the Zapier blog
Frequently Asked Questions about Google Business Profile + HubSpot integrations
New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Google Business Profile and HubSpot
How do I connect my Google Business Profile with HubSpot?
To integrate your Google Business Profile with HubSpot, you'll need to use a third-party integration tool like ours. You'll start by selecting Google Business Profile and HubSpot as the two apps you want to connect. Follow the prompts to authenticate both accounts, granting necessary permissions to enable data flow between them.
What triggers are available when connecting Google Business Profile with HubSpot?
When integrating Google Business Profile with HubSpot through our platform, you can set up triggers such as new reviews received on your business profile or changes in business information like hours or phone number updates. These triggers enable automatic actions within HubSpot based on real-time events from your business profile.
Can I automate actions in HubSpot based on my Google Business Profile activities?
Yes, our integration allows you to automate several actions in HubSpot based on your Google Business Profile activities. For example, each time a new review is received on Google, an entry can automatically be created or updated in your CRM system within HubSpot. This seamless process helps maintain up-to-date records.
Will changes made in Google Business Profile reflect in HubSpot immediately?
Changes made in your Google Business Profile can be set up to reflect almost immediately within HubSpot, depending on the trigger configurations. Our platform facilitates near real-time updates so that any change like a new review or updated contact information is quickly captured and processed into HubSpot.
Is there a limit to the number of profiles I can integrate with HubSpot?
Our integration supports multiple profiles, but specific limits may depend on the pricing plan selected for our services. It's advisable to check the details of your plan or connect with support for clarification regarding any limitations or additional charges that might apply.
What data can be shared between Google Business Profile and HubSpot?
The types of data commonly shared include customer reviews, business information updates like hours and phone numbers, and customer interaction metrics from your Google Business Profile. By connecting these aspects with your CRM data in HubSpot, you create a comprehensive view of how customers interact through different channels.
Do I have control over what gets shared between the two platforms?
Absolutely! With our integration tool, you have full control over what data elements are shared between Google Business Profile and HubSpot. You can define precise rules and map specific fields and criteria for synchronization according to your business needs.
