When this happens...
GmailNew Email Matching Search
Then do this...
HubSpotCreate or Update Contact

Looking for a way to make sure your CRM stays updated no matter where your customer conversations happen? Give this Gmail-HubSpot integration a try. Once you set it up, Zapier will automatically watch your Gmail account for emails that match your specified search, sending any matches to HubSpot to create a contact or update an existing one, keeping up with all your communication from then on.

How It Works

  1. A new email matches a search on Gmail
  2. Zapier automation creates or updates a HubSpot contact

What You Need

  • Gmail account
  • HubSpot account

Why Zapier?


Get started for free—14 day trial of premium features and apps.


No coding required—automate any of 1,500+ apps in minutes.


Enterprise-level security—connect mission-critical apps.

It's easy to connect Gmail + HubSpot and requires absolutely zero coding experience—the only limit is your own imagination.

When this happens...
then do this!
New Email Matching Search

Triggers when you receive a new email that matches a search string you provide.

Create Draft

Create (but do not send) a new email message.

New Labeled Email

Triggers when you receive a new email and label it within two days.

Send Email

Create and send a new email message.

New Attachment

Triggers when you receive a new attachment (triggers once per attachment).

Create or Update Contact

Creates a new contact or updates an existing contact based on email address.

New Starred Email

Triggers when you receive a new email and star it within two days.

Create Form Submission

Creates a new submission for a selected form.

New Thread

Triggers when a new thread starts.

Add Contact to List

Adds a contact to a specific static list. (Marketing Hub Starter plans and above)

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Become a Zapier Integration Partner

One of the most popular email services, Gmail keeps track of all your emails with treaded conversations, tags, and Google-powered search to locate find any message you need.

Learn More

HubSpot is your all-in-one stop for all of your marketing software needs.

See HubSpot Integrations