Formstack - Features, Pricing, Alternatives, and More

Matthew Guay
Written by Matthew GuayLast updated April 20, 2018

Want to make a new form? If that's all you want, there's dozens of tools that can let you drag a few form fields into an editor, tweak them, and share your form with the world. But that's not always enough.

Depending on your company, you might need to ensure your form data is encrypted, or need to implement an approval workflow to check data as it comes in. You might want to simplify things, by having your forms already partially filled out with public data so they're easier to complete, or you might want to route your form data to apps and more automatically.

Formstack is a professional form app that includes all of these features, and more. It comes with an easy-to-use form editor that makes it as easy to create a form as you'd expect in any other app, but then also includes the advanced features you need to get the most out of your forms and the data that goes into them.

It all starts with your form. You can use Formstack's themes to customize your forms' design, or use CSS to tweak your forms on your own. Formstack's editor gives you a lot of flexibility to make your form work as you'd expect, complete with a wide range of form fields, field validations, conditional logic, and more. But, if you want to customize your layout even further, you can even access the form's full HTML code and change anything you'd like. You can even have Formstack automatically import forms that are already on your site to manage everything in one place.

Formstack then makes it easy for your contacts to fill out your forms. Your forms will be mobile ready to work on the go, and 508 compliant so they're easy for visually impaired users to fill out. You can enable social network autofill to let people automatically import their name, email and more from Facebook, LinkedIn, and Google+. And, if your form's taking too long, they can save their progress, then come back and finish later.

The most important thing about your forms isn't actually your forms: it's the data that's put into them. Formstack makes sure that data works the way you want it to. You can set up routing rules to direct users to your site or payment processors when they've finished filling the form, and send the form data to the correct people or apps via Formstack's API and webhooks. There's even email logic to send personalized emails to people after they fill out your form.

The things people enter in your forms—even their names are email addresses—are secure information, and Formstack also includes features to make sure your form data stays safe. You can use approval workflows so your team will be able to sort through form entries as they come in, and to make sure only the correct people see the form entries. There's also data encryption you can enable on your form database, and an option to add your PGP public key to encrypt your email notifications.

Formstack includes the form tools that can help your business effectively use forms in your workflows, while also making them easy for your customers to fill out.

Originally published March 4, 2015; updated April 20, 2018 with new pricing, features, and screenshots.

Have any feedback on this overview, or something we should change? Let us know!

Formstack Features

  • Create forms with a drag-and-drop editor or HTML
  • Gather photos, GPS coordinates, and more with advanced form fields
  • Use approval workflows to route data
  • Autofill form data from social networks
  • Tools to optimize forms, including A/B Testing and Field Bottleneck highlighting
  • iOS and Android apps available

Formstack Pricing

  • $19/month Bronze plan for 5 forms, 1 user, 700 submissions, and core features
  • $39/month Silver plan for 20 forms, 1 user, 1,000 submissions, payments, and custom submission messages
  • $99/month Gold plan for 100 forms, 5 users, 10,000 submissions, approvals, and PDF creation
  • $249/month Platinum plan for 1,000 forms, 10 users, 100,000 submissions, and full features with priority support

Annual plans available from $19/32.50/82.50/207.50 per month, respectively

Use our free platform to build a single Zapier integration and instantly connect your app with 1,500+ others.

Become a Zapier Integration Partner