Create integrations between Facebook Lead Ads and SegMetrics to automate any workflow

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Endless possibilities

Top companies trust Zapier to automate work that solves their unique business problems—no coding required.

How Zapier works

Zapier lets you build automated workflows between two or more apps—no code necessary. These workflows are called Zaps, and this is how they work.

A trigger is where automation begins

A trigger is an event that starts your Zap. Say you want to receive an email every time someone fills in a Facebook form—the trigger would be "new Facebook lead.
A trigger is the event that kicks off your automated workflow.

Now it's time for action

An action is the event an automation performs after it is triggered. Say you want to send a Slack message any time you receive a Facebook lead—the action would be "send a Slack message.
An action is the event that your automated workflow performs when triggered.

And that's it! You've just created a Zap.

A Zap is an automated workflow—consisting of a trigger and one or more actions—that connects your apps.
Triggers and actions are the main components of every automated workflow.

Connect Facebook Lead Ads and SegMetrics to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.
An illustration representing how to automate lead management with Zapier.

Connect your tools and unlock the power of automation

With Zapier's 6,000 integrations, you can unify your tools within a connected system to improve your team's efficiency and deepen their impact.

Choose a Trigger
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Choose an Action

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

    • Contact Id

    • Contact Email

    • Invoice IdRequired

    • Invoice DateRequired

    • Invoice TotalRequired

    • Invoice Amount PaidRequired

    • Is Refunded

    • Product NameRequired

    • Product IdRequired

    • Product PriceRequired

    • Contact Id

    • Contact Email

    • Subscription IdRequired

    • Subscription AmountRequired

    • Product IdRequired

    • Billing CycleRequired

    • Billing FrequencyRequired

    • Start DateRequired

    • Last Bill DateRequired

    • End Date

    • Canceled Date

    • Trial End Date

    • DateRequired

    • Ad SpendRequired

    • Impressions

    • Clicks

    • Ad IdRequired

    • Ad NameRequired

    • AdCampaign IdRequired

    • AdCampaign NameRequired

    • AdSet Id

    • AdSet Name

    • Contact Id

    • Contact Email Address

    • TagsRequired


Zapier’s blog goes in-depth on automating Facebook Lead Ads

facebook-lead-ads logo
facebook-lead-ads logo

About Facebook Lead Ads

Facebook lead ads make signing up for business information easy for people and more valuable for businesses. The Facebook lead ad app is useful for marketers who want to automate actions on their leads.
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Related categories

  • Ads & Conversion

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segmetrics logo

About SegMetrics

SegMetrics gives you clarity on where your leads come from, how they act, and how much your marketing is really worth.

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