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Connect Facebook Lead Ads and Reply to unlock the power of automation

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Zapier makes it easy to integrate Facebook Lead Ads with Reply - no code necessary. See how you can get setup in minutes.

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Facebook Lead Ads logo
Facebook Lead Ads
Facebook Lead Ads logo
Facebook Lead Ads
1. Choose trigger event
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Reply
Reply logo
Reply
2. Choose action
Facebook Lead Ads logo
1. Select the event
Setup
Test
Facebook Lead Ads logo
Facebook Lead Ads
Choose a trigger event

Choose a trigger

A trigger is the event that starts your Zap—like a "New Lead" from Facebook Lead Ads.

Add your action

An action happens after the trigger—such as "Create\Update Person and Push to Campaign" in Reply.

You’re connected!

Zapier seamlessly connects Facebook Lead Ads and Reply, automating your workflow.

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Customers have created over 25 million Zaps on the platform

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The average user takes less than 6 minutes to set up a Zap

Make work flow with AI

Level up your Facebook Lead Ads to Reply integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
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Frequently Asked Questions about Facebook Lead Ads + Reply integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Facebook Lead Ads and Reply

How do I connect my Facebook Lead Ads account with Reply?

To connect your Facebook Lead Ads account with Reply, first log into your Zapier account. Then, select the option to create a new Zap and choose Facebook Lead Ads as the trigger app. Afterward, you'll authenticate your Facebook account by logging in and allowing access to your lead data. Next, specify Reply as the action app and follow the prompts to connect your Reply account.

What triggers are available for this integration?

Currently, the main trigger available is 'New Lead'. This means whenever a new lead fills out your form on Facebook, it can automatically initiate actions in Reply such as adding a new contact or notifying a team member.

Can I choose which leads from my forms are sent to Reply?

Yes, you can filter which leads are sent to Reply by setting up specific conditions during the Zap setup process. This allows you to tailor which leads trigger actions in Reply based on criteria such as geographic location or other lead details.

Is it possible to update existing contacts in Reply when a lead comes in?

While our current setup primarily adds new contacts for each lead received from Facebook, you can configure additional actions that check for duplicate contacts and update existing entries via custom workflows.

What happens if there's an error in processing a lead from Facebook?

If there is an error during the processing of a lead, our system will provide notifications within Zapier's Task History. You can review these logs to identify any issues and attempt retries after resolving any identified issues.

How often does the integration check for new leads?

Our system checks for new leads from Facebook at regular intervals determined by your Zapier plan. For free plans, this interval is typically 15 minutes, while premium plans may have shorter intervals.

Are there any limits on the number of leads that can be processed by this integration?

The limit on processing leads is primarily determined by the plan tier you have on both Zapier and Reply. Higher-tier plans offer more task executions per month, allowing greater numbers of leads to be handled seamlessly.

Connect Facebook Lead Ads and Reply to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.
An illustration representing how to automate lead management with Zapier.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.
An illustration representing how to measure campaign impact with Zapier.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.
An illustration representing how to automate customer support with Zapier.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.
An illustration representing how to move and manage data with Zapier.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.
An illustration of a flow chart representing how to resolve tickets and incidents with Zapier.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

    • FBLA_copy
    • Page
      Required
    • Form
    • Conversions Information
    Trigger
    Instant
    Try It
  • Reply triggers, actions, and search
    New Person Bounce

    Triggers when an email address bounce (soft & hard).

    Trigger
    Instant
    Try It
  • Reply triggers, actions, and search
    New Emails Sent

    Triggers when new email sent (first step or follow-up).

    Trigger
    Instant
    Try It
  • Reply triggers, actions, and search
    New Person Opt Out

    Triggers when a person clicks opt out link.

    Trigger
    Instant
    Try It

Learn how to automate Facebook Lead Ads on the Zapier blog

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About Facebook Lead Ads
Facebook lead ads make signing up for business information easy for people and more valuable for businesses. The Facebook lead ad app is useful for marketers who want to automate actions on their leads.
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About Reply
Reply is a sales automation platform that puts outreach on autopilot, while still making each communication personal.
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