Connect Facebook Lead Ads and Reply to unlock the power of automation
- No credit card required
- Free forever for core features
- 14-day trial for premium features and apps
Set up your first integration
Quickly connect Facebook Lead Ads to Reply with a Zapier template.
Our most popular template
How Zapier works
Zapier makes it easy to integrate Facebook Lead Ads with Reply - no code necessary. See how you can get setup in minutes.
Choose a trigger
A trigger is the event that starts your Zap—like a "New Lead" from Facebook Lead Ads.
Add your action
An action happens after the trigger—such as "Create\Update Person and Push to Campaign" in Reply.
You’re connected!
Zapier seamlessly connects Facebook Lead Ads and Reply, automating your workflow.
Zapier is the automation platform of choice for 87% of Forbes Cloud 100 companies in 2023




93%
Customers who say using Zapier has made them better at their job
25m
Customers have created over 25 million Zaps on the platform
6 mins
The average user takes less than 6 minutes to set up a Zap
Frequently Asked Questions about Facebook Lead Ads + Reply integrations
New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Facebook Lead Ads and Reply
How do I connect my Facebook Lead Ads account with Reply?
To connect your Facebook Lead Ads account with Reply, first log into your Zapier account. Then, select the option to create a new Zap and choose Facebook Lead Ads as the trigger app. Afterward, you'll authenticate your Facebook account by logging in and allowing access to your lead data. Next, specify Reply as the action app and follow the prompts to connect your Reply account.
What triggers are available for this integration?
Currently, the main trigger available is 'New Lead'. This means whenever a new lead fills out your form on Facebook, it can automatically initiate actions in Reply such as adding a new contact or notifying a team member.
Can I choose which leads from my forms are sent to Reply?
Yes, you can filter which leads are sent to Reply by setting up specific conditions during the Zap setup process. This allows you to tailor which leads trigger actions in Reply based on criteria such as geographic location or other lead details.
Is it possible to update existing contacts in Reply when a lead comes in?
While our current setup primarily adds new contacts for each lead received from Facebook, you can configure additional actions that check for duplicate contacts and update existing entries via custom workflows.
What happens if there's an error in processing a lead from Facebook?
If there is an error during the processing of a lead, our system will provide notifications within Zapier's Task History. You can review these logs to identify any issues and attempt retries after resolving any identified issues.
How often does the integration check for new leads?
Our system checks for new leads from Facebook at regular intervals determined by your Zapier plan. For free plans, this interval is typically 15 minutes, while premium plans may have shorter intervals.
Are there any limits on the number of leads that can be processed by this integration?
The limit on processing leads is primarily determined by the plan tier you have on both Zapier and Reply. Higher-tier plans offer more task executions per month, allowing greater numbers of leads to be handled seamlessly.
Supported triggers and actions
Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.
- FBLA_copy
- PageRequired
- Form
- Conversions Information
Try ItTriggerInstant- New Person Bounce
Triggers when an email address bounce (soft & hard).
Try ItTriggerInstant - New Emails Sent
Triggers when new email sent (first step or follow-up).
Try ItTriggerInstant - New Person Opt Out
Triggers when a person clicks opt out link.
Try ItTriggerInstant
- Inbox Category Set for Reply
Triggers when reply marked with a new inbox category.
Try ItTriggerInstant - New Link Clicked
Triggers when a person clicks your link in email.
Try ItTriggerInstant - New Email Opened
Triggers when a person opens your email.
Try ItTriggerInstant - New Email Replied
Triggers when a person replied.
Try ItTriggerInstant