Connect Facebook Lead Ads and Google Analytics 4 to unlock the power of automation

To integrate Facebook Lead Ads with Google Analytics 4, we use automation tools to set up triggers and actions. A new lead from Facebook becomes a trigger event, which then sends specific data, like lead details, to Google Analytics 4 as a tracked event.

Tracking performance involves setting up custom events in GA4 when a lead is submitted on Facebook. Integration will automatically trigger sending lead data as events into GA4 for further analysis and reporting.

Yes, we can customize the data by selecting specific fields from the lead ad form that will be sent as parameters in the GA4 events. This allows for tailored tracking based on what’s most relevant to your analytics needs.

No coding skills are necessary. The integration process is facilitated through user-friendly platforms that guide you in setting up the necessary triggers and actions without needing technical knowledge.

With our integration setup, you can create custom metrics such as leads by campaign or ad set, conversion rates over time, and demographic breakdowns of leads using parameters passed from Facebook into GA4 events.

There might be limitations based on privacy settings or permissions which restrict access to certain user data fields. However, most standard lead information like names and email addresses are typically transferable within compliance limits.

Data transfer usually happens almost instantaneously as soon as a lead submission occurs on Facebook. Our automated system updates your GA4 events in real time or with minimal delays depending on server communication speeds.