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Create integrations between Facebook Lead Ads and Experience.com to automate any workflow

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2. Choose an Action
The event an automation performs after it's triggered
Endless possibilities

Top companies trust Zapier to automate work that solves their unique business problemsā€”no coding required.

How Zapier works

Zapier lets you build automated workflows between two or more appsā€”no code necessary. These workflows are called Zaps, and this is how they work.

A trigger is where automation begins

A trigger is an event that starts your Zap. Say you want to receive an email every time someone fills in a Facebook formā€”the trigger would be "new Facebook lead.
A trigger is the event that kicks off your automated workflow.

Now it's time for action

An action is the event an automation performs after it is triggered. Say you want to send a Slack message any time you receive a Facebook leadā€”the action would be "send a Slack message.
An action is the event that your automated workflow performs when triggered.

And that's it! You've just created a Zap.

A Zap is an automated workflowā€”consisting of a trigger and one or more actionsā€”that connects your apps.
Triggers and actions are the main components of every automated workflow.
Connect Facebook Lead Ads and Experience.com to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reportingā€”and close more deals as a result.
An illustration representing how to automate lead management with Zapier.
Connect your tools and unlock the power of automation

With Zapier's 6,000 integrations, you can unify your tools within a connected system to improve your team's efficiency and deepen their impact.

Choose a Trigger
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Choose an Action
Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

    • DealId
    • DealName
    • DealCreatedTime
    • DealUpdatedTime
    • DealCloseDate
    • ContactId
    • Milestone
    • MilestoneChangedTime
    Action
    Write
    • Current Loan Updated Date
    • Deal ID
    • User Id
    • People Id
    • Deal Type
    • Deal Status
    • Deal Created At
    • Pipeline Id
    • Stage Id
    • Stage Name
    • Pipeline Name
    • DealName
    Action
    Write
    • Loan Id
    • Loan Type
    • Loan status
    • Current Loan Updated Date
    • Loan officer Name
    • Loan officer email
    • Borrower first name
    • Borrower last name
    • Borrower email
    • Borrower phone Number
    • CO-Borrower first name
    • CO-Borrower last name
    • CO-Borrower email
    • CO-Borrower phone Number
    • Loan processor name
    • Loan Processor Email
    • Buyer Agent first name
    • Buyer Agent last name
    • Buyer Agent email
    • Buyer Agent phone Number
    • Seller Agent first name
    • Seller Agent last name
    • Seller Agent email
    • Seller Agent phone Number
    • Property address
    • City
    • State
    • custom field one
    Action
    Write
    • Agent Details
    • Loan Id
    • Loan Type
    • Current Loan Updated Date
    • City
    • State
    • Property address
    • custom field one
    • Contact Details
    Action
    Write
Zapier's blog goes in-depth on automating Facebook Lead Ads
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facebook-lead-ads logo
About Facebook Lead Ads
Facebook lead ads make signing up for business information easy for people and more valuable for businesses. The Facebook lead ad app is useful for marketers who want to automate actions on their leads.
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    experience-dot-com logo
    experience-dot-com logo
    About Experience.com
    Experience.com is a customer experience platform that lets you collect, analyse, and act on customer feedback automatically at every meaningful moment in the customer journey. Our enterprise grade platform helps engage people and power businesses everywhere.
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