Facebook Lead Ads

Get to know Facebook Lead Ads

Facebook Lead Ads is a new ad tool from Facebook that brings you even closer to your potential customers—and far more likely to turn that person into a customer than your average ad would. Like a normal ad in Facebook, your Lead Ad will show up in people's Facebook feeds, and you can target the ad to the types of people you want—perhaps those already following your page, or those who are interested in products like your own. Then, your ad can include a text message at the top, along with an image, description, and your site's URL—or, you can include a gallery of images to showcase more about your product. There's only one little extra to note: Facebook's Power Editor, which you'll use to build your ad, doesn't work in the latest version of Safari, so you'll need to use Google Chrome, Firefox, or Microsoft Edge to build your ad.

Then, there's one thing that sets a Lead Ad apart from other ads: a Sign up button. You can choose from several different CTA texts—including Download, Apply Now, or Subscribe. When people click that button, they'll then see your Lead Form, where you can include form fields to gather the data you need. You can then add standard fields—including email, name, date of birth, and phone number—to your form, or add your own custom fields to ask anything else you'd like. Facebook can prefill many of the default form fields with info in the potential customers' Facebook Profiles—and for the rest, your contacts can type in the data themselves.

Once you turn the ad on, you'll start getting new contacts directly through your ad, complete with their contact info. That's where Facebook Lead Ads integrations come in. You'll use them to connect your ad to your email newsletter, drip messaging, CRM, and other marketing tools so you can send along extra info and stay in touch with these new contacts. And with any luck, you'll soon turn them from a lead into a new customer.

When you need your ads to bring in actual contacts, Facebook Lead Ads are a great tool to use. In minutes, you can build an ad around a customized form that'll grab potential customers' eyes and get them to share their contact with you—right from their Facebook feed.

Facebook Lead Ads Resources:

  • Learn how to get the most out of Facebook Lead Ads with Facebook's Lead Ads Blueprint Course.

  • Get help building a Facebook Lead Ads with the Facebook Business documentation and knowledge base.

  • Want to send emails to your new leads? Here's the best email newsletter apps that you can connect to Facebook Lead Ads and stay in touch with those new contacts.

  • Need a more personal touch? Check out the best CRM apps and add your new Facebook Lead Ads contacts to a team address book where you can work on marketing to them together.

Do more with Facebook Lead Ads

Zapier allows you to instantly connect Facebook Lead Ads with 1,500+ apps to automate your work and find productivity super powers.

Connect to 1,500+ Apps

Google Sheets

Google +1Google, Spreadsheets

7 Integrations


Email +1Email, Google

6 Integrations


Email Newsletters

7 Integrations

Facebook Lead Ads Pricing

  • Pricing varies on ad target market, market size, duration, and more

Facebook Lead Ads Features

  • Build lead generation ads for your Facebook Page

  • Create custom CTAs for ads that will let users share contact info in a click

  • Share images or a full gallery in an ad post

  • Add custom form fields to gather the data you want in an ad

  • Track engagement on your site from the ad with the Facebook Pixel

  • Target your ad to specific user personas and locations

  • See how your ads perform with Facebook Marketing's reports

Facebook Lead Ads Alternatives

See All


Social Media Accounts

Facebook Lead Ads Updates

Integration How To: Connect Facebook Lead Ads to Gmail

Connect the apps you use every day

Get started with a Free account

By signing up, you agree to Zapier’s Terms of Service