Facebook’s Conversions lets you send information about important customer events to Facebook Server-Side API directly from your website’s server, CRM or other customer information databases. This information is useful to create powerful ads that yield better conversions.

Facebook Conversions (for Business admins)

Select “Yes” to [stop this Zap step](https://help.zapier.com/hc/en-us/articles/20505304170637-Review-Zap-run-statuses#h_01HD20969HPZ01ENM30NQR79X5) if the app returns an error and enable automatic authentication refresh. Select “No” to run the Zap step regardless of errors. Learn more about [API Request action error handling](https://help.zapier.com/hc/en-us/articles/12899473501453#h_01JKRBY68EDXBB1V817DSTRZ0N).

Requests can only be made to domains associated by this application. Read more about [API Request Setup](https://help.zapier.com/hc/en-us/articles/12899607716493).

Any parameters added to a URL will be URL-encoded and appended to the request URL to pass additional data to the API request.

These headers and values will be applied to the request in addition to any headers created as part of authentication. Authentication headers are added automatically.

Zapier will pass this along raw. If you would like to provide complex JSON, try a "Code by Zapier" step to build the structure and pass it along here. For example, `{"foo": "bar"}` is perfectly valid.

Unbounce is a landing page platform that helps you convert more visitors into leads, sales, and customers. Unbounce Conversion Intelligence™ is AI powered-functionality that works with your marketing intuition to ensure the best campaign performance every time.

When you have to manually sift through your Unbounce form submissions and add the data to other tools, you run the risk of overlooking something. Instead, use Zapier with Unbounce to automatically add new contacts to your mailing or event attendee lists. You can even use Zapier to notify you immediately when someone completes your Unbounce form so you can take action without missing a beat. 

Unbounce

KickoffLabs allows you to create giveaway campaigns in minutes!

KickoffLabs

More than just a landing page, Prefinery is a complete beta management launch platform that encourages social sharing and helps you learn from your users.

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Wishpond is a lead generation and marketing automation platform that helps customers to manage and nurture their leads.

Wishpond

Instantly build dynamic interfaces that connect to Zaps and a data source (like Tables). Interfaces gives you a drag-and-drop way to build visual workflows for any business process, without writing code.

Zapier Interfaces

Here are some creative ways to use Unbounce with Zapier:

 Spend more time focused on creating a great webinar and less time updating your attendee list. Create registrants in GoToWebinar when there are new Unbounce form submissions.

 Make your gated content even more effective. Subscribe new contacts from Unbounce form submissions to your ActiveCampaign or MailChimp list so you can start your email campaign right away. 

 Don't let your leads fall into a black hole. Send a personalized SMS via Twilio when there are new Unbounce form submissions so you can follow up right away.

Effortlessly track your Unbounce form submissions as Facebook Conversions with this seamless workflow. When a potential lead submits an Unbounce form, this automation sends the lead event to Facebook Conversions (for Business admins), ensuring your ad campaign data stays up-to-date. Quickly analyze your campaign's effectiveness and make informed decisions to improve its performance.

Facebook Conversions (for Business admins) + Unbounce

Send new Unbounce form submissions as leads to facebook conversions for business admins

Supported triggers and actions

Send Funnel Event

Send Other Event

New Form Submission

Send Lead Event

Send Purchase Event

API Request (Beta)

About Facebook Conversions (for Business admins)

Related categories

About Unbounce

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