Emma - Features, Pricing, Alternatives, and More

Matthew Guay
Written by Matthew GuayLast updated January 6, 2015

Your emails are important. Emma thinks so. That’s why it’s both an app for sending emails and a service to make sure your emails look and sound great. Instead of needing to hire an intern to write new email copy and paying a design firm to make an email template, and then finding the perfect app to send your emails, you can use Emma to do all of that in one place.

Emma’s email app is known for its simplicity, with a straightforward focus on your emails. You’ll see your recent email campaigns on your dashboard, and can jump right in to making a new campaign. There, you’ll be able to pick from one of your own email templates, upload your custom-made design (if you already hired that design firm), or pick from one of Emma’s mobile-ready templates. Along with beautiful templates for almost any style of email, you’ll find collections of templates for special occasions, welcome and thank you messages, invitations and more.

Pick the perfect design, and you’ll get to see Emma’s message editor. You can drag-and-drop in sections for text, images, videos, social links, and more, then add in your own text and content. For images, you can store your brand assets inside Emma to reuse easily, import pictures on the fly from Flickr and Facebook, or purchase stock photos right inside your email editor. Then, just choose your audience from lists or segments, and your email’s ready to go out to the world.

That brings us to your audience in Emma, where you’ll keep up with your contacts and split them into lists and segments. Lists are a great way to manage fully separate groups of contacts—those from particular signup forms or that are interested in different products you offer. Segments, on the other hand, let you target people based on whether or not they opened emails, when they joined your list, and more.

Segments are a great way to send newsletters to the right people, but they’re especially good for Emma’s automation features. You can pick a segment, drag in emails that you’ve already made, and have them sent automatically to people who meet certain criteria. That’s a great way to put those holiday and event email templates to work for you; make a drip that emails everyone on their birthday, or that sends a coupon on holidays, and you’ll be doing more marketing in less time.

Designing a beautifully handcrafted email template or writing a series of brilliant drip emails takes a lot of time, though. If you’re strapped for time, Emma’s team is ready to help you. Their concierge services offer everything from mobile email template designs to performance consultation to make sure your emails look great and get delivered to your contacts.

There’s more, too. Emma includes a signup form and poll tool, along with integrations with apps like Salesforce, Shopify and social networks, so you can easily add new contacts to your list. And, it includes helpful pointers to help you get started with the app, along with A/B testing tools and detailed reports with a dedicated stats app for your phone so you’ll know how your emails are performing.

It’s priced a bit higher than the average email app, but for that Emma offers a more polished email experience that makes it easy to make your email marketing smarter. It’s a great choice if you want one of the simplest ways to send beautiful emails to just the right people, at just the right time.

Have any feedback on this overview, or something we should change? Let us know!

Emma Features

  • Special templates designed to send emails to contacts on important events
  • Automation features to turn your emails into drip campaigns
  • Simple list segmentation
  • Integration with Salesforce, Shopify, and social networks
  • iOS app to track stats
  • Concierge services to design emails, make drip campaigns for you, and more

Emma Pricing

  • $45/month for up to 2.5k contacts
  • $70/month for up to 5k contacts
  • $85/month for up to 10k contacts
  • Wholesale, non-profit, franchise and agency pricing available

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