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Set up your first integration
Quickly connect Buffer to HubSpot with a Zapier template.
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How Zapier works
Zapier makes it easy to integrate Buffer with HubSpot - no code necessary. See how you can get setup in minutes.
Choose a trigger
A trigger is the event that starts your Zap—like a "New Channel" from Buffer.
Add your action
An action happens after the trigger—such as "Update Contact Subscription Preferences" in HubSpot.
You’re connected!
Zapier seamlessly connects Buffer and HubSpot, automating your workflow.
Supported triggers and actions
Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.
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Practical ways you can use Buffer and HubSpot
Add social media posts for new contact form submissions
When a new contact submits a form in HubSpot, Zapier automatically adds a draft post in Buffer, allowing the business owner to quickly address new inquiries with updates or announcements on social media.
Business OwnerShare employee spotlight posts for new hires
When a new employee is added in HubSpot, Zapier adds an idea post to Buffer, streamlining sharing announcements such as welcoming new team members on social media channels.
HR & Recruiting OpsCreate social media posts for new blog articles
When a new blog article is published in HubSpot, Zapier automatically creates a social media post in Buffer, ensuring your audience is updated without delay and driving traffic to new content.
Marketing & Marketing OpsLearn how to automate Buffer on the Zapier blog
Learn how to automate HubSpot on the Zapier blog
Frequently Asked Questions about Buffer + HubSpot integrations
New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Buffer and HubSpot
How do I connect Buffer to HubSpot?
To connect Buffer to HubSpot, you will need to set up an integration through Zapier. You can do this by selecting a trigger event from Buffer such as 'New Post Created' and choosing a corresponding action in HubSpot, like 'Create Engagement.' You'll need API access to both platforms for the integration.
What types of triggers can I use with the Buffer and HubSpot integration?
When integrating Buffer with HubSpot, common triggers might include 'New Post Created in Buffer' or 'Scheduled Date Reached.' These help automate actions in HubSpot based on activities in your Buffer account.
What actions can be automated in HubSpot when using the integration with Buffer?
Once you've set up the integration, you can automate various actions in HubSpot such as 'Create Task', 'Update Contact', or 'Log Activity.' These actions allow you to keep your CRM updated based on social media activity managed through Buffer.
Is it possible to update a contact's record in HubSpot based on social media posts from Buffer?
Yes, by using the 'New Post Created' trigger in Buffer, you can automatically update a contact's record in HubSpot using an action such as 'Update Contact.' This ensures contact records reflect recent social interactions.
Can I create tasks in HubSpot from scheduled posts on Buffer?
Certainly! By setting up a Zap where the trigger is 'Scheduled Post Date Approaching' from Buffer, you can automate the creation of tasks in HubSpot. This helps ensure your team follows up on important post-related activities.
Can I track social media engagement metrics from Buffer within my HubSpot dashboard?
While direct engagement metrics transfer isn't supported natively through this integration, you can set up Zaps that log specific engagements (like new comments or likes) into custom fields or notes within your contacts or deals.
Do I need special permissions to set up an integration between Buffer and HubSpot?
Yes, you'll require admin-level access or specific permissions within both your Buffer and HubSpot accounts to authorize and manage integrations. Make sure both accounts are sufficiently authorized when setting up the Zap.
