Buffer logoBuffer - Features, Pricing, Alternatives, and More

Buffer is an easier way to share to social networks. Easily add great articles, pictures and videos to your Buffer and we automagically share them for you through the day!

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Buffer Features

  • Share to multiple social media accounts from one place
  • Schedule posts in advance and create optimized posting schedules
  • View engagement and activity analytics
  • Add videos and images to posts, or create your own visuals
  • Repost your highest-performing posts with one click
  • iOS and Android apps available

Buffer Pricing

  • Free for up to 5 social account profiles
  • $10/month or $102/year for 10 social profiles, up to 100 queued posts per profile, varied posting schedules, and 15 RSS feeds per profile
  • $50/month to $250/month for up to 25 team members, 11-150 social profiles, and 2,000 queued posts per profile
  • $300/month for 25+ team members, 200+ social profiles, and a dedicated customer support team

Last updated January 22, 2016. Please visit the official site for the most up-to-date information.

Buffer Review

You thought social media was time-consuming back when you were only using it to watch cat videos and look at brunch pictures on Instagram?

Now that you’re using it professionally–whether that’s to promote your business, build your personal brand, network, or all of the above–the endless cycle of creating, sharing, and distributing content could potentially take up all your time.

Enter Buffer. This app connects to all of your social media accounts, for an easy way to compose and schedule posts. Rather than logging into Twitter, Facebook, LinkedIn, and Google+ every day, simply log into Buffer once and let it post for you.

After signing up and adding your social profiles, you can immediately begin creating content. Just click one of your accounts (for example, LinkedIn), and start typing a post for that network. You can cross-post to any or all of your other accounts—just tap multiple account icons—which makes coming up with enough to post across the web even easier.

Like many social media scheduling tools, Buffer lets you add a video or image to each post. Its new Pablo tool, however, is a unique way to create customized images for your content within seconds. This extension lets you choose images from its library or upload your own; add text or quotes; overlay your logo; and resize the file based on the platform you’ll be publishing it on. It’s an awesome way to make your posts stand out in your followers’ news feeds.

Once you’ve put the finishing touches on a post, you’ve got a couple choices:

  1. Share it immediately.
  2. Schedule it for a specific time.
  3. Share it next.

If you opt for choice #3, the post will go into your queue. Buffer uses this feed as a source for your set posting times; for example, you could set the app to post four times a day, at 9:30 AM, 12:30 PM, 5 PM, and 8 PM.

Since each social platform gets its own schedule, you don’t have to worry about spamming your followers or posting too frequently on any one platform.

And, if you don’t want to choose your own times, take advantage of Buffer’s Optimal Scheduling tool. It incorporates data from your profile, as well as similar ones in the same time-zone, to find the best times for you to post.

After you’ve used Buffer for a couple weeks, you can really dive into the Analytics section. Quickly find your most and least popular posts within any given time period, see your average number of interactions, get an overview of your progress over time, and more.

Plus, thanks to the “rebuffer” button, which appears next to each post and lets you instantly re-publish it, recycling your best content is effortless.

You can also create content outside of the main app. Buffer provides extensions for Chrome, Safari, Firefox, and Opera; not only can you turn any webpage into a post, but if you hover your mouse over a picture, a “Share this image” icon will appear. One tap, and Buffer creates a post using that image, the page URL, and the page headline. Now, whenever you stumble across a great article, you can share it with your followers without any legwork.

The mobile app is equally useful. Its dashboard looks pretty similar to the desktop version: clean, minimal, comprehensible. All of the same functions (creating and scheduling content and analyzing performance) are available within the app. And when you’re reading something share-worthy on your phone, you can instantly Buffer it just as if you were on your computer.

For anyone using social networks professionally, Buffer is a handy tool. It'll save you time and energy in maintaining your social networks, while letting you reach more people with each post.

Aja

Reviewed by Aja Frost, Zapier. Last updated January 22, 2016.

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