Amazon Seller Central

Amazon Seller Central Help & Support

What Amazon Seller Central Triggers and Actions are Supported?

Supported Triggers#

  • New Order - Triggers when a new order is received.

Supported Searches#

  • None yet!

Supported Actions#

  • None yet!
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How to Get Started with Amazon Seller Central on Zapier

To get started with Amazon Seller Central on Zapier, first you will need to click to connect your Amazon Seller Central account to use with your Zap.

Click to connect Amazon Seller Central

Next, you'll be asked to enter your Amazon Seller Central's API key.

Amazon Seller Central API Key

To locate your API Key in your Amazon Seller Central account, please follow these steps:

  1. Log into your Amazon Seller Central account.
  2. Go to
  3. Click the button next to "I want to give a developer access to my Amazon seller account with MWS."
  4. For the "Developer's Name" field, enter Zapier
  5. For the "Developer Account Number" field, enter 6222-9004-0945
  6. Click "Next"
  7. Click the checkbox to confirm authorization and click "Next"
  8. Copy both your "Seller ID" and your "MWS Auth Token" and paste them into the authentication screen back in Zapier.

Paste your key back into your Zapier account and then “Continue”. If your API key was entered correctly your Amazon Seller Central account will now be successfully connected.

Amazon Seller Central connection successfull

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Common Problems with Amazon Seller Central on Zapier

"New Order" Trigger is not triggering#

This can happen sometimes if the trigger field for "Order Status" is set to "Unshipped".

If you receive a new Unshipped order and its status changes to Shipped before Zapier has had time to poll for new Unshipped orders, we'll miss it.

To fix this, you'll need to wait 5 or 15 minutes (depending on your Zapier plan's polling interval) after a new order has been marked as Unshipped before the order status can be changed to anything else.

Another fix here would be to change the "Order Status" trigger field to "Shipped" in your Zap. Assuming that this fits your workflow, the Shipped status is going to be more reliable since it is not a temporary status like Unshipped.

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Amazon Seller Central Regions

This integration only works with accounts/instances within the North America region.

If you are outside of the North America region, Amazon Seller Central will not allow you to connect. Please fill out this form to let Amazon's Marketplace Services team know that you would like to use Zapier with regions outside of North America!

Currently, Amazon's policies only allow API access within the region for which a company is registered, and Zapier is registered in North America. It is impossible for Zapier to become registered in the other international regions, due the information that Amazon requires in those regions. For example, their UK region requires bank account information, and their India region requires a VAT and CST number

Please help let Amazon Marketplace Services know that Amazon needs to enable "API-only" access across all their regions.

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Need More Help? - Our support team is happy to help -- send us a message

Amazon Seller Central enables both individuals and businesses to sell their products and inventory on (US accounts only).

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