Our pledge to Zapier Platform partners
At Zapier, our mission is to make automation work for everyone, so every person and business can move forward at growth speed. Our Zapier Platform partners and ecosystem are essential to achieving this mission.
"We've had Zapier implemented for several years, and it has been our entire integration story. We've noticed users are relieved when we tell them we have a deep Zapier integration because they know they'll be able to integrate Streak into ALL the other tools they use in their workflow."
Co-Founder and CEO at Streak
As we make automation work for everyone, we're guided by two principles: Help people and businesses grow at work, and help our Platform partners meet the needs of their customers. These principles help Zapier and our partners identify areas to invest, optimize, improve, and collaborate to help our shared customers succeed. Here's how we achieve this.
Help people and businesses grow at work
Build based on customer feedback
Our customers come first, and everything Zapier builds is based on customer feedback. It's how we approach all aspects of our business: evolving our existing product, building new products or integrations, and working with our Platform partners. We encourage our product teams to build features and invest in solutions that will benefit our customers, even if it might overlap in some way with a partner's capabilities.
Create a free and open platform to build great integration experiences
Partner ecosystems thrive and customers benefit when developers have a level playing field, and a set of free and open tools to build on. We've built and continue to innovate on a Developer Platform that helps everyone—both Zapier and our partners—build powerful integrations for customers. When building integrations, our partners have access to the exact same Platform as our developers. This also means any new Platform capabilities we create for Zapier integrations will be made available to all partners over time. Our goal is to make it possible for partners to address all of their customers' automation and integration needs.
Let customers choose
Customers choose how automation works for them based on their needs and tech stack, and our customers trust us to recommend the best and most robust solutions for their needs. We honor that trust by freely promoting solutions, regardless of who built them. We won't impose artificial ceilings or restrictions that favor Zapier-built products. If we have a feature or product that overlaps with a partner's offerings, we'll always encourage our shared customers to use the solution that serves them best, whether that's through Zapier or a partner. Our customers win when they can choose the tools that help them easily automate.
Help our Platform partners meet the needs of their customers
Zapier is all about making automation work for everyone, and helping our Platform partners understand how they can meet the needs of their customers is critical to that mission. Our ecosystem of technology partners is inclusive: Anyone can build on Zapier, regardless of size or industry. We encourage our teams to identify ways we can engage customers together with our partners—through marketing, community, and more. To that end, we pledge the following to Zapier Platform partners:
Zapier commits to offering the broadest network of apps for customers. We strive to make it so that, with one simple integration, partners never have to tell another user "no" when it comes to connecting with another tool.
Zapier invests in our Platform partners' success and helps them build based on customer feedback. To achieve this, we'll provide accurate and fast support for partner developers and unique insight into the health and performance of each integration.
Zapier will provide a best-in-class customer experience. Platform partners trust us with their customers, and we'll honor this by delivering a great experience—from a customer's first Zap to their one-thousandth.
Zapier markets each partner's solution freely to our growing customer base of millions of users. We believe choosing the right tool for the job matters, and a thriving partner network makes it possible to provide customers with the best possible range of solutions.
Zapier continually invests in our ecosystem at no cost to our partners. Our developer Platform is free, and our partners' customers all have access to a free version of Zapier.
Zapier integrates with thousands of partners, and they're all exactly that: partners. That means we'll be as transparent as possible when we invest in building a product that could be viewed as competitive with a partner.
Zapier commits to an open and level playing field. Customers win when they can choose products that best match their needs. It's more important for the ecosystem to thrive than for any given Zapier product to do well.
But don't just take it from us—hear what our platform partners have to say about working with Zapier.
We are committed to supporting and growing our ecosystem of Platform partners and collaborating to support our shared customers. We look forward to working together!
"Shout out to Zapier that brought us consistently high numbers of quality visitors and an astonishing conversion rate, if you build apps – make sure to partner up with them."
Toggl
