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Sr. Product Marketer

Hi there!

We're looking for an experienced, customer-obsessed Sr. Product Marketer to join our rapidly growing PMM team. We’re in the midst of hyper-growth and already serving the automation needs of a global community of 6.5 million professionals, but we’ve only scratched the surface of our nascent product category.

As a Zapier PMM, you’ll be an architect of growth helping the business build a path to greater and greater fulfillment of our mission to democratize the power of automation. Product Marketing at Zapier means clarifying where in the market we have the right to win and driving the GTM strategy for our products, our key vehicles of growth. 

Here are some examples of projects you might work on:

  1. Product opportunity assessments -- sizing the market for a new feature, assessing competing alternatives out there, and zeroing in on the sweet spot based on buyer needs
  2. GTM readiness validation -- ensure our “big swing” products are ready for prime time by conducting betas and synthesizing customer insights 
  3. Leading product launches -- developing the GTM strategy and working cross-functionally to execute a plan that helps make our products famous

If you’re interested in driving your career at a fast-growing and profitable company, read on.

We know applying for and taking on a new job at any company requires a leap of faith. We want you to feel comfortable and excited to apply at Zapier. To help share a bit more about life at Zapier, here are a few resources in addition to the job description that can give you an inside look at what life is like at Zapier. Hopefully, you'll take the leap of faith and apply.

Zapier is proud to be an equal opportunity workplace dedicated to pursuing and hiring a diverse workforce. 

About You

You’re experienced. You have 4-5 years of experience, most recently in SaaS product marketing with additional experience in integrated marketing or relevant strategic and analytical roles. You’ve had clear success developing and owning the GTM strategy to launch and scale compelling products.

You thrive at working cross-functionally. You have a natural talent for ingesting diverse stakeholder needs and loads of information in order to craft the best path for achieving success in the projects you lead. Driving high visibility, cross-functional projects end-to-end from planning to execution is your norm, not your exception.

You’re customer-obsessed. You know your current and future customers better than anyone. You understand that big strategic clients have specific needs and expectations, and you’re adept at tailoring your product marketing to the largest individual customers who account for the greatest share of your business’s success. You could regularly conduct research to understand how Zapier can uniquely meet partner needs and expertly translate those insights into actionable recommendations for product and marketing teams alike.

You’re a GTM pro. You create product value propositions and messaging that resonate with your target audience. You’re skilled at drafting product launch plans and working cross-functionally to bring products to market with measurable impact to customer awareness and adoption.

You’re an outstanding communicator. Your voice is clear and persuasive regardless of the audience, channel, or format. You’re equally comfortable drafting written executive briefings, developing pitch decks, crafting external product messaging for our customers, and everything in between. 

About Zapier

Since 2011, Zapier has been helping people across the world automate the boring and tedious parts of their job. We do that by helping everyone connect the web applications they already use and love.

We believe that there are jobs a computer is best at doing and that there are jobs a human is best at doing. We want to empower businesses to create processes and systems that let computers do what they are best at doing and let humans do what they are best at doing.

We believe that with the right tools, you can have big impact with less hassle.

We believe in small teams. Small teams are fast and nimble. Small teams mean less bureaucracy and less management and more getting things done.

We believe in a safe, welcoming, and inclusive environment. All teammates at Zapier agree to a code of conduct.


The Whole Package

Location: Remote. UTC -8 through UTC -4

Our team of 350+ is distributed because it lets us work with the best people. You don't have to be located in the USA either. Some team members live in the United Kingdom, Thailand, India, Nigeria, Taiwan, Guatemala, New Zealand, Australia, and more! You just need the skills and drive to succeed in this role and the ability to work from anywhere.


  • Competitive salary (we pay based on the norms of your country)
  • Great healthcare + dental + vision coverage*
  • Retirement plan with 4% company match*
  • Profit-sharing
  • 2 annual company retreats to awesome places
  • 14 weeks paid leave for new parents of biological or adopted children
  • Pick your own equipment. We'll set you up with whatever Apple laptop + monitor combo you want plus any software you need.
  • Unlimited vacation policy. Plus we require you to take at least 2 weeks off each year. We see most employees take 4-5 weeks off per year. This isn't a vague policy where unlimited vacation means no vacation.
  • Work with awesome companies around the world. We partner with great software companies all over the world and you'll constantly get to interact with people from these great companies

*While we take care of our international folks as best we can, currently, healthcare and retirement plans are only available to US, Canadian-, and UK-based employees.


How To Apply

We have a non-standard application process. To jump-start the process we ask a few questions we normally would ask at the start of an interview. This helps speed up the process and lets us get to know you a bit better right out of the gate.

After you apply, you are going to hear back from us, even if we don't seem like a good fit. In fact, throughout the process, we strive to make sure you never go more than seven days without hearing from us.

Optional: Share anonymously some demographic information about yourself to help us better track trends related to the backgrounds of candidates interested in working at Zapier in order for us to build a team that represents the users at Zapier and the broader world population.

Zapier is an equal opportunity employer. We're excited to work with talented and empathetic people no matter their race, color, gender, sexual orientation, religion, national origin, physical or mental disability, or age. Our code of conduct provides a beacon for the kind of company we strive to be, and we celebrate our differences because those differences are what allow us to make a product that serves a global user base.

Apply Here