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1. Choose trigger event
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2. Choose action
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1. Select the event
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Choose a trigger event

Choose a trigger

A trigger is the event that starts your Zap—like a "New Company" from HubSpot.

Add your action

An action happens after the trigger—such as "Create Feature" in Productboard.

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Zapier seamlessly connects HubSpot and Productboard, automating your workflow.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

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Customers have created over 25 million Zaps on the platform

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Practical ways you can use HubSpot and Productboard

Centralize feature requests from HubSpot in Productboard

Zapier collects new notes in Productboard whenever a new form submission is received in HubSpot. Business owners gain clear visibility into feature requests from their customers, streamlining their ability to assess and prioritize requests.

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Log IT tickets from Productboard to HubSpot

When a new feature is logged in Productboard, Zapier creates an associated ticket in HubSpot. This keeps IT issues linked to relevant customer requests, ensuring seamless collaboration and better issue management.

IT
Sync new HubSpot deals to Productboard as features

When a new deal is created in HubSpot, Zapier automatically creates a matching feature in Productboard. This ensures that project managers can immediately begin incorporating sales feedback into product discussions without manual data entry or delays.

Project Management

Learn how to automate HubSpot on the Zapier blog

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Frequently Asked Questions about HubSpot + Productboard integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with HubSpot and Productboard

What is required to integrate HubSpot with Productboard?

To integrate HubSpot with Productboard, you need active accounts on both platforms and access to an integration tool or API that connects the two. You'll need appropriate permissions to allow these systems to communicate and share data, especially for setting up triggers in HubSpot and actions in Productboard.

Can I trigger a Productboard action from a new contact in HubSpot?

Yes, you can set up an integration where a new contact creation in HubSpot triggers an action to create feedback or a feature request in Productboard. This allows seamless communication between your customer relationship management and product management processes.

How do I handle errors occurring during the integration process?

Errors can occur due to various reasons such as API limits or incorrect configurations. You should ensure all API credentials are correct, check connection logs for error messages, and verify that all necessary permissions and settings are correctly configured between HubSpot and Productboard.

Does the integration support syncing custom fields?

Our integration framework supports syncing custom fields between HubSpot and Productboard. However, you must map these custom fields accurately when setting up the triggers and actions to ensure that data transferred is consistent with your workflow requirements.

Can updates in HubSpot automatically update information in Productboard?

Yes, updates made to objects like contacts or deals in HubSpot can automatically result in corresponding updates within Productboard through specific actions triggered via the integration.

Is it possible to link multiple Productboard projects with one HubSpot account?

Yes, multiple Project integrations can be managed through condition-based triggers within a single HubSpot account. This flexibility allows for tailored workflows where different types of engagements trigger separate projects in Productboard without manual intervention.

What types of data can be transferred from HubSpot to Productboard?

Typically, data such as contact information, company details, feedback notes, and other relevant customer interactions recorded within HubSpot can be transferred into specific areas of Productboard depending on how you've configured your system's triggers and actions.

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About HubSpot
HubSpot is your all-in-one stop for all of your marketing software needs.
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About Productboard
Productboard is beautiful, simple, and powerful product management. Product leaders can easily centralize user and market research, capture and organize feature ideas, prioritize against clear strategic objectives and keep everyone on the same page thanks to delightful, interactive roadmaps.
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