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Zapier makes it easy to integrate Pardot with Qualtrics - no code necessary. See how you can get setup in minutes.

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Pardot logo
Pardot
Pardot logo
Pardot
1. Choose trigger event
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Qualtrics
Qualtrics logo
Qualtrics
2. Choose action
Pardot logo
1. Select the event
Setup
Test
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Pardot
Choose a trigger event

Choose a trigger

A trigger is the event that starts your Zap—like a "New Form Submission" from Pardot.

Add your action

An action happens after the trigger—such as "Create or Update Contact" in Qualtrics.

You’re connected!

Zapier seamlessly connects Pardot and Qualtrics, automating your workflow.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

  • Pardot triggers, actions, and search
    New Form Submission

    Triggers when a form is submitted.

    Trigger
    Polling
    Try It
    • List
      Required
    Trigger
    Polling
    Try It
    • List
      Required
    • Prospect
      Required
    Action
    Write
    • List
      Required
    • Prospect
      Required
    Action
    Write
  • Pardot triggers, actions, and search
    New or Updated Prospect

    Triggers when a Prospect is created or updated in Pardot.

    Trigger
    Polling
    Try It
    • Email Address
      Required
    • First Name
    • Last Name
    • Last Activity At
    • Salutation
    • Campaign
    • Address One
    • Address Two
    • City
    • Zip
    • State
    • Territory
    • Country
    • Website
    • Phone
    • Fax
    • Job Title
    • Department
    • Company
    • Number of Employees
    • Years in Business
    • Industry
    • Notes
    • Comments
    • Source
    • Score
    • Password
    • Account
    • Annual Revenue
    • Is Do Not Email
    • Is Reviewed
    • Is Starred
    • Is Do Not Call
    Action
    Write
    • Name
      Required
    • Campaign
      Required
    • Lists
      Required
    • From Name
      Required
    • From Email
      Required
    • Subject Line
      Required
    • Email Body (Text)
      Required
    • Email Body (HTML)
    • Tags
    • Custom Reply-To Address
    • Suppression Lists
    • Scheduled Time
    Action
    Write

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Practical ways you can use Pardot and Qualtrics

Send employee experience survey results to Pardot

Zapier automates sending new responses from an internal employee experience survey in Qualtrics to Pardot as a new or updated prospect. This helps IT better track feedback and ensures proactive engagement with team members.

IT
Try it
Add new Qualtrics survey responses to Pardot as prospects

When a new survey response is received in Qualtrics, Zapier creates a prospect in Pardot. This automation saves time by eliminating manual data transfer and ensures that every survey respondent is added to your marketing funnel, improving lead management efficiency.

Marketing & Marketing Ops

Learn how to automate Pardot on the Zapier blog

Learn how to automate Qualtrics on the Zapier blog

Make work flow with AI

Level up your Pardot to Qualtrics integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
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About Pardot
Pardot is no-hassle marketing automation that makes sales and marketing teams best friends. Increase marketing accountability, gain greater insight into ROI, and much more.
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About Qualtrics
Qualtrics is a research and experience platform making sophisticated research simple and empowering users to capture customer, product, brand & employee experience insights in one place.
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