Connect HubSpot and LassoCRM to power AI-driven automation

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Choose a Trigger

Choose an Action

Launch your first automated workflow

Start with a template that brings HubSpot and LassoCRM together. Build enterprise-grade automation in minutes.

Our most popular template

Create LassoCRM registrants from new HubSpot contacts
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HubSpot + LassoCRM
Create new LassoCRM registrants from new HubSpot contacts
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HubSpot + LassoCRM
Create new LassoCRM registrants from new contacts in your HubSpot list
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HubSpot + LassoCRM
Create new HubSpot contacts from LassoCRM registrants
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LassoCRM + HubSpot
Create new LassoCRM registrants from new HubSpot form submissions
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HubSpot + LassoCRM

Create LassoCRM registrants from new HubSpot contacts

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HubSpot + LassoCRM

Create new LassoCRM registrants from new HubSpot contacts

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HubSpot + LassoCRM

Create new LassoCRM registrants from new contacts in your HubSpot list

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HubSpot + LassoCRM

Create new HubSpot contacts from LassoCRM registrants

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LassoCRM + HubSpot

Create new LassoCRM registrants from new HubSpot form submissions

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HubSpot + LassoCRM

Top companies trust Zapier to automate work that solves their unique business problems—no coding required.

How Zapier works

Zapier makes it easy to integrate HubSpot with LassoCRM - no code necessary. See how you can get setup in minutes.

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1. Choose trigger event

2. Choose action

1. Select the event

Setup

Test

App

Trigger event

Choose a trigger event

Choose a trigger

A trigger is the event that starts your Zap—like a "New Company" from HubSpot.

Add your action

An action happens after the trigger—such as "Update and Append to a History Item " in LassoCRM.

You’re connected!

Zapier seamlessly connects HubSpot and LassoCRM, automating your workflow.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

- Note
- Additional properties to retrieve
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- Object Type
  Required
- Properties to Retrieve
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- Note
- Additional properties to retrieve
Trigger
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- Note
- Additional properties to retrieve
Trigger
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- Event Type
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- Type
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- Note
- Additional properties to retrieve
Trigger
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- Contact List
  Required
- Note
- Additional properties to retrieve
Trigger
Instant
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- Type of Custom Object
  Required
Trigger
Instant
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- Channel
  Required
- Status
Trigger
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- Note
- Additional properties to retrieve
Trigger
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- Object Type
  Required
- Properties to Retrieve
Trigger
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- Property Name
  Required
Trigger
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- Type of Custom Object
  Required
Trigger
Instant
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- Note
- Contact Email
  Required
- Subscription Types
  Required
- Legal Basis Explanation
Action
Write
- Note
- Name
  Required
Action
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Create Contact
Creates a Contact in HubSpot.
Action
Write
Create CRM Object
Creates a CRM object in HubSpot
Action
Write
- Note
- List Name
  Required
- Object Type
  Required
- Processing Type
  Required
- Folder ID
Action
Write
- Type of Custom Object
  Required
Action
Write
Create Deal
Creates a Deal in HubSpot.
Action
Write
- Note
- Workflow Name
  Required
- Contact's Email
  Required
Action
Write
- Contact ID
  Required
- Note
- Additional properties to retrieve
Action
Write
- Deal ID
  Required
- Note
- Additional properties to retrieve
Action
Write
- Line_item ID
  Required
- Note
- Additional properties to retrieve
Action
Write
- Ticket ID
  Required
- Note
- Additional properties to retrieve
Action
Write
- Note
- Blog URL
  Required
- Blog Author
  Required
- Publish This Post?
  Required
- Blog Post URL
  Required
- Blog Post Title
  Required
- Blog Post Content
  Required
- Meta Description
  Required
- Featured image URL
Action
Write
Create Product
Creates a Product in HubSpot.
Action
Write
Remove Associations
Removes associations between objects.
Action
Write
- Note
- Form
  Required
- Note
- HubSpot usertoken
- IP address
- Page name
- Page URI
- Page ID
- SFDC campaign ID
- GoToWebinar key/ID
- Submission timestamp
- Skip validation
Action
Write
Update Company
Update a Company in HubSpot.
Action
Write
Update Deal
Update a Deal in HubSpot.
Action
Write
Update CRM Object
Updates a CRM object in HubSpot
Action
Write
Update Ticket
Update a Ticket in HubSpot.
Action
Write
- Note
- Email
  Required
Action
Write
- Note
- Note
- Contact Email
  Required
Action
Write
Find CRM Object
Finds CRM objects by searching with filters
Action
Search
- Note
- Additional properties to retrieve
Action
Search
- Type of Custom Object
  Required
Action
Search
- Note
- Additional properties to retrieve
Action
Search
- Owner email
  Required
- Search among deactivated owners
Action
Search
- Owner Id
  Required
- Search among deactivated owners
Action
Search
- Note
- Additional properties to retrieve
Action
Search
- Note
- Name
  Required
Action
Search or write
- Note
- Additional properties to retrieve
Action
Search or write
- Note
- Name
  Required
- Note
- Company
- Contact
Action
Search or write
- Note
- Additional properties to retrieve
Action
Search or write
- Note
- Additional properties to retrieve
Action
Search or write
- Body
  Required
- CreatedBy - First Name
- CreatedBy - Last Name
- Date
- Registrant ID
  Required
- History ID
  Required
- Subject
- Type
Action
Write
- Automatically merge duplicates
- Title
- First Name
  Required
- Last Name
  Required
- Email
- Email Type
- Phone
- Phone Type
- Address
- City
- Country
- State
- ZipCode
- Address Type
- Contact Preference
- Company
- Birthday
- Nickname
- Rating
- Follow Up Process
- History Body
- History Subject
- History Type
- Note
- Source Type
- Secondary Source Type
- Send Sales Rep Assignment Notification
- Rotation
- Thank You Email by Id
- Domain Account ID for website tracking for a Registrant
- GUID for website tracking for a Registrant
- 1 - Question
- 1 - Answer
- 2 - Question
- 2 - Answer
- 3 - Question
- 3 - Answer
- 4 - Question
- 4 - Answer
- 5 - Question
- 5 - Answer
- Would you like to add more questions?
Action
Write

- Note
- Additional properties to retrieve
Trigger
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- Note
- Additional properties to retrieve
Trigger
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- Note
- Additional properties to retrieve
Trigger
Polling
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- Property Name
  Required
Trigger
Instant
Try It
Email Subscriptions Timeline
Triggers when new email timeline subscription added for the portal.
Trigger
Polling
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- Form
  Required
Trigger
Instant
Try It
- Note
- Additional properties to retrieve
Trigger
Polling
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- Blog Url
  Required
- Article State
  Required
Trigger
Polling
Try It
New Deal
Triggers when a new Deal is created.
Trigger
Instant
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- Property Name
  Required
- Properties to retrieve
  Required
Trigger
Polling
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- Note
- Additional properties to retrieve
Trigger
Polling
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- Object Type
  Required
- Property Name
  Required
- Additional Properties to Retrieve
Trigger
Polling
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- Property Name
  Required
- Note
- Additional properties to retrieve
Trigger
Instant
Try It
- Note
- Note
- Additional properties to retrieve
Trigger
Polling
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- Note
- List Name
  Required
- Contact
  Required
- Halt my task if contact is already a member of the list
Action
Write
Create Company
Creates a Company in HubSpot.
Action
Write
Create Associations
Creates associations between objects.
Action
Write
- Note
- Halt task if any associations error occurred
- Engagement Type
  Required
- Assigned To
Action
Write
- Note
- Social Media Channel
  Required
- Message Content
  Required
- When
- Save as draft
Action
Write
- Note
- Note
- Name
  Required
- Company
- Contact
Action
Write
Delete CRM Object
Deletes a CRM object from HubSpot
Action
Write
- Company ID
  Required
- Note
- Additional properties to retrieve
Action
Write
- Type of Custom Object
  Required
Action
Write
- Note
Action
Write
- Product ID
  Required
- Note
- Additional properties to retrieve
Action
Write
Create Line_item
Creates a Line_item in HubSpot.
Action
Write
- Note
- Contact Email Address
  Required
- Event ID
  Required
- Contact Value
Action
Write
Get CRM Object
Gets a CRM object from HubSpot by ID
Action
Write
- Note
- List Name
  Required
- Contact
  Required
- Halt my task if contact wasn't a member of the list
  Required
Action
Write
Create Ticket
Creates a Ticket in HubSpot.
Action
Write
Update Contact
Update a Contact in HubSpot.
Action
Write
Update Line_item
Update a Line_item in HubSpot.
Action
Write
Update Product
Update a Product in HubSpot.
Action
Write
- Type of Custom Object
  Required
Action
Write
- Folder
  Required
- Filename
  Required
- Access level
  Required
- File
  Required
Action
Write
- Api_docs_info
- Stop on error
  Required
- HTTP Method
  Required
- URL
  Required
- Query string parameters
- Additional request headers
- Body
Action
Write
- Note
- Name
  Required
Action
Search
- Note
- Additional properties to retrieve
Action
Search
- Note
- Name
  Required
Action
Search
Find Associations
Find associations between objects.
Action
Search
- Object Type
  Required
- Pipeline Id
  Required
- Stage Id
  Required
Action
Search
- Note
- Additional properties to retrieve
Action
Search
- Note
- Additional properties to retrieve
Action
Search
- Note
- Additional properties to retrieve
Action
Search or write
- Type of Custom Object
  Required
Action
Search or write
- Note
- Additional properties to retrieve
Action
Search or write
- Note
- Additional properties to retrieve
Action
Search or write
New Registrant
Triggers when a new registrant is added.
Trigger
Polling
Try It
- Body
  Required
- CreatedBy - First Name
- CreatedBy - Last Name
- Date
- Registrant ID
  Required
- Subject
- Type
Action
Write

For AI agents & developers

Use HubSpot and LassoCRM with AI agents and code

Beyond Zap workflows. Call HubSpot and LassoCRM actions directly from your AI client or your codebase, using the same 9,000+ app integrations Zapier already runs.

No code

Connect via Zapier MCP

Expose HubSpot and LassoCRM actions as tools in any MCP client. Authenticate once, then call them in natural language.

Example actions on this page

Update Contact Subscription Preferences
Update and Append to a History Item

Works with

Claude · ChatGPT · Cursor · any MCP-compatible client

Connect Zapier MCP

Typescript

Call from code with the Zapier SDK

Trigger HubSpot and LassoCRM actions from backend services, scripts, or agent code.

Install

# TypeScript / Node
npm install @zapier/zapier-sdk

Run an action

import { createZapierSdk } from '@zapier/zapier-sdk';

const zapier = createZapierSdk();
await zapier.runAction({ /* hubspot / lassocrm action */ });

Run the SDK docs

There is no Python package yet. SDK is TypeScript-only (@zapier/zapier-sdk). The MCP server URL is personal to your account; get it at zapier.com/mcp.

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Customers who say using Zapier has made them better at their job

25m

Customers have created over 25 million Zaps on the platform

6 mins

The average user takes less than 6 minutes to set up a Zap

Practical ways you can use HubSpot and LassoCRM

Track new leads in HubSpot from LassoCRM

When a new registrant is added in LassoCRM, Zapier creates a contact in HubSpot. This way, business owners can track leads across both platforms effortlessly, ensuring no lead falls through the cracks and enabling better follow-ups.

Business Owner

Try it

Sync new HubSpot leads to LassoCRM

When a new contact is created in HubSpot, Zapier automatically syncs it as a registrant in LassoCRM. This ensures no lead gets left behind, saving time and keeping your teams aligned by managing all new lead data in one CRM.

Marketing & Marketing Ops

Try it

Log project history updates from LassoCRM into HubSpot

When an update is made to a history item in LassoCRM, Zapier updates the associated deal or contact in HubSpot. This automation provides project managers with a unified system to monitor progress and communicate updates across teams.

Project Management

Try it

Learn how to automate HubSpot on the Zapier blog

Make work flow with AI

Level up your HubSpot to LassoCRM integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.

Learn about AI automation

Frequently Asked Questions about HubSpot + LassoCRM integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with HubSpot and LassoCRM

How can I integrate HubSpot with LassoCRM?

You can integrate HubSpot with LassoCRM using our integration platform, which allows you to create workflows between the two applications. You will need to set up triggers in HubSpot, such as a new contact being added, that will prompt actions in LassoCRM like updating the contact information or creating a new opportunity.

What types of triggers are available for integration between HubSpot and LassoCRM?

When integrating HubSpot with LassoCRM, you can set triggers based on various events in HubSpot such as creating a new contact, deal stage changes, or updating contact properties. These trigger corresponding actions in LassoCRM to ensure seamless data flow and automation.

Can I sync contacts between HubSpot and LassoCRM?

Yes, you can sync contacts between HubSpot and LassoCRM. By setting up specific triggers like 'New Contact Created' in HubSpot, our platform will automatically update or add the corresponding contact details into LassoCRM.

Are there any pre-built templates for integrating HubSpot with LassoCRM?

We offer several pre-built templates designed to streamline the integration process between HubSpot and LassoCRM. These templates include common workflows such as syncing new contacts or handling deal updates.

Is it possible to automate marketing campaigns using the integration of HubSpot and LassoCRM?

Yes, by leveraging our integration platform, you can automate marketing campaigns across both HubSpot and LassoCRM. For example, a new lead captured in HubSpot can trigger an email campaign action within LassoCRM without manual intervention.

How do I handle data duplication when integrating HubSpot with LassoCRM?

Our system includes features to manage and eliminate data duplication when integrating your CRM systems. We provide options like unique identifiers for records ensuring that updates in HubSpot reflect accurately in LassoCRM without creating duplicates.

What should I do if my integrations are not working correctly?

If your integrations between HubSpot and LassoCRM aren't functioning properly, first check your trigger-action setups for accuracy. Our support team is also available to assist with troubleshooting specific errors or configuration issues that may arise during setup.

About HubSpot

HubSpot is your all-in-one stop for all of your marketing software needs.

Learn moreLearn moreHelpHelp

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About LassoCRM

LassoCRM is a CRM that empowers home selling teams by taking the guess work out of reporting, sales and the marketing process.

Learn moreLearn moreHelpHelp

Related categories

CRM (Customer Relationship Management)

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Zapier Forms

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Connect HubSpot and LassoCRM to power AI-driven automation

Launch your first automated workflow

Create LassoCRM registrants from new HubSpot contacts

Create new LassoCRM registrants from new HubSpot contacts

Create new LassoCRM registrants from new contacts in your HubSpot list

Create new HubSpot contacts from LassoCRM registrants

Create new LassoCRM registrants from new HubSpot form submissions

Create LassoCRM registrants from new HubSpot contacts

Create new LassoCRM registrants from new HubSpot contacts

Create new LassoCRM registrants from new contacts in your HubSpot list

Create new HubSpot contacts from LassoCRM registrants

Create new LassoCRM registrants from new HubSpot form submissions

Top companies trust Zapier to automate work that solves their unique business problems—no coding required.

How Zapier works

Choose a trigger

Add your action

You’re connected!

Supported triggers and actions

Use HubSpot and LassoCRM with AI agents and code

Connect via Zapier MCP

Call from code with the Zapier SDK

Zapier is the automation platform of choice for 87% of Forbes Cloud 100 companies in 2023

Practical ways you can use HubSpot and LassoCRM

Track new leads in HubSpot from LassoCRM

Sync new HubSpot leads to LassoCRM

Log project history updates from LassoCRM into HubSpot

Learn how to automate HubSpot on the Zapier blog

How to integrate ChatGPT with HubSpot

How to use Zapier's HubSpot Salesforce integration

How to integrate Hubspot with Gmail

Make work flow with AI

Frequently Asked Questions about HubSpot + LassoCRM integrations

Connect HubSpot to LassoCRM on the world's largest no-code automation platform