Connect Google Ads and Snowflake to unlock the power of automation
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Set up your first integration
Quickly connect Google Ads to Snowflake with a Zapier template.
Our most popular template
How Zapier works
Zapier makes it easy to integrate Google Ads with Snowflake - no code necessary. See how you can get setup in minutes.
Choose a trigger
A trigger is the event that starts your Zap—like a "New Campaign" from Google Ads.
Add your action
An action happens after the trigger—such as "Create Rows" in Snowflake.
You’re connected!
Zapier seamlessly connects Google Ads and Snowflake, automating your workflow.
Supported triggers and actions
Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.
- New Campaign
Triggers whenever a new campaign is created in Google Ads.
Try ItTriggerPolling - Use Google Ads as...Required
- Managed Account
- Customer ListRequired
- EmailRequired
- Message
ActionWrite- NameRequired
- Description
- Message
ActionWrite- Use Google Ads as...Required
- Managed Account
- Customer ListRequired
- Customer_identifierRequired
- Message
ActionWrite
- Use Google Ads as...Required
- Managed Account
- Lead FormRequired
- Conversions Information
Try ItTriggerPolling- Use Google Ads as...Required
- Managed Account
- Customer ListRequired
- Customer_identifierRequired
- Message
ActionWrite- Use Google Ads as...Required
- Managed Account
- ResourceRequired
- Dates to IncludeRequired
- Limit
ActionWrite- Double_opt_message
- Use Google Ads as...Required
- Managed Account
- Multiple_identifier_note
- Conversion User Identifier SourceRequired
- Conversion ActionRequired
- TimestampRequired
- Value
- Currency
ActionWrite
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Practical ways you can use Google Ads and Snowflake
Track offline conversions in Snowflake
Zapier facilitates tracking offline conversions from Google Ads by sending conversion data into a Snowflake table. This provides a transparent overview of how ad investments generate real-world business value, boosting ROI visibility and decision-making.
Business Owner
Log campaign updates in Snowflake
Each time a new campaign is created in Google Ads, Zapier triggers the creation of a new row in the designated Snowflake table, keeping all engineering-related campaign data visible for system monitoring and resource allocation.
EngineeringSend Google Ads lead data to Snowflake
When a new lead form entry is submitted in Google Ads, Zapier automatically creates a corresponding row in a Snowflake table. This ensures that all lead data is centralized for analytics and decision-making, allowing marketing teams to evaluate lead sources accurately and improve ad targeting.
Marketing & Marketing OpsLearn how to automate Google Ads on the Zapier blog
Learn how to automate Snowflake on the Zapier blog
Frequently Asked Questions about Google Ads + Snowflake integrations
New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Google Ads and Snowflake
How do I start integrating Google Ads with Snowflake?
To integrate Google Ads with Snowflake, start by setting up connections for each platform within our interface. You can then create automated workflows using triggers from Google Ads—like new leads or conversions—that will prompt actions in Snowflake, such as updating a database or importing data tables.
Can I import Google Ads performance data into Snowflake automatically?
Yes, you can use our automation to set a trigger based on your schedule or specific events in Google Ads. This will enable actions within Snowflake to automatically import and update relevant performance data tables.
What kinds of triggers from Google Ads can initiate actions in Snowflake?
Triggers such as receiving a new lead, achieving a conversion goal, or daily and weekly analytics reports in Google Ads can initiate corresponding actions in Snowflake to store or analyze this data.
Is it necessary to have coding skills to integrate Google Ads with Snowflake using your tools?
No coding skills are required. Our platform provides a user-friendly interface where you can select triggers and actions through simple configurations without writing any code.
How do we handle security when integrating Google Ads data into Snowflake?
Security is managed through secure authentication methods like OAuth 2.0 when connecting both platforms. Data transferred between systems adheres to stringent security protocols ensuring your information remains safe.
What happens if there is an error during the integration process between Google Ads and Snowflake?
In case of an error, our system sends notifications with detailed logs. You can troubleshoot by checking these logs or contact support for assistance to resolve any issues promptly.
Can we customize the data fields imported from Google Ads into Snowflake?
Yes, you have the flexibility to choose which fields are imported based on your needs. In the setup phase, select specific attributes and metrics from Google Ads that you want reflected in your Snowflake database.
