Connect Emarsys and WordPress to unlock the power of automation

No credit card required
Free forever for core features
14-day trial for premium features and apps

Choose a Trigger

Choose an Action

Top companies trust Zapier to automate work that solves their unique business problems—no coding required.

How Zapier works

Zapier makes it easy to integrate Emarsys with WordPress - no code necessary. See how you can get setup in minutes.

100%

Help

1. Choose trigger event

2. Choose action

1. Select the event

Setup

Test

App

Trigger event

Choose a trigger event

Choose a trigger

A trigger is the event that starts your Zap—like a "Automation Center Node" from Emarsys.

Add your action

An action happens after the trigger—such as "Upload Media" in WordPress.

You’re connected!

Zapier seamlessly connects Emarsys and WordPress, automating your workflow.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

- Automation Center Node Tags
  Required
Trigger
Instant
Try It
- Action
  Required
- Contact Identifier
  Required
Action
Write
- Contact Identifier
  Required
- Action
  Required
Action
Search or write
New Media
Triggers when a new media is uploaded.
Trigger
Polling
Try It
- Post_types
- Post_statuses
- Trigger only when state changes?
Trigger
Instant
Try It

New User
Triggers when a new user is created.
Trigger
Polling
Try It
- Post_type
  Required
Action
Write

- Email
  Required
- Username
  Required
- Password
  Required
- First_name
- Last_name
- Name
- Nickname
- Description
- Website
- Role
Action
Write
- Stop on error
  Required
- HTTP Method
  Required
- URL
  Required
- Query string parameters
- Additional request headers
- Body
Action
Write
- Copy_search_keyword
- Search Keyword
  Required
Action
Search

- Contact Identifier
  Required
Action
Write
- Contact Identifier
Action
Search
- Status
Trigger
Polling
Try It
- Post_status
- Post_type
Trigger
Polling
Try It
Updated User
Triggers when a user is updated.
Trigger
Instant
Try It
- File
  Required
- Post
- Filename
- Title
- Author
- Caption
- Description
- Alt_text
- Comment_status
- Ping_status
Action
Write
- Post_type
  Required
Action
Write
- User ID
  Required
- Email
- First_name
- Last_name
- Name
- Nickname
- Description
- Website
- Role
- Meta
Action
Write
- Title
  Required
Action
Search
- Copy_search_keyword
- Search Keyword
  Required
- Email
  Required
- Username
  Required
- Password
  Required
- First_name
- Last_name
- Name
- Nickname
- Description
- Website
- Role
Action
Search or write

Zapier is the automation platform of choice for 87% of Forbes Cloud 100 companies in 2023

G2 Badge - Most Implementable - Winter 2024

G2 Badge - Leader Mid-Market - Winter 2024

93%

Customers who say using Zapier has made them better at their job

25m

Customers have created over 25 million Zaps on the platform

6 mins

The average user takes less than 6 minutes to set up a Zap

Connect Emarsys and WordPress to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.

Learn how to automate WordPress on the Zapier blog

Make work flow with AI

Level up your Emarsys to WordPress integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.

Learn about AI automation

Frequently Asked Questions about Emarsys + WordPress integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Emarsys and WordPress

How does the integration between Emarsys and WordPress work?

The integration between Emarsys and WordPress is facilitated through our platform, allowing you to set up automated workflows involving triggers and actions. This means you can configure specific events in WordPress, such as user registration or post updates, to trigger marketing actions in Emarsys.

Can I automatically add new WordPress users to my Emarsys contact list?

Yes, with our integration, you can automatically add new WordPress users to your Emarsys contact list. You can set a trigger for when a new user registers on your site, which then creates a corresponding new contact in your Emarsys database.

Is it possible to send emails via Emarsys when a post is published on WordPress?

Certainly! You can configure a workflow where the action of publishing a post on WordPress triggers an email campaign or notification through Emarsys. This ensures timely updates are sent out whenever new content is made available on your site.

Are there any specific requirements for integrating Emarsys with WordPress?

To integrate Emarsys with WordPress, you'll need an active account on both platforms. Additionally, ensure that you have appropriate permissions set up in both systems for creating triggers and executing actions seamlessly.

How do I manage existing contacts between Emarsys and WordPress?

Through our integration, existing contacts in WordPress can be synced with your Emarsys database by setting suitable rules that keep both platforms updated without manual intervention. For instance, changes in contact details in one platform can automatically reflect in the other.

Can I track user engagement on my WordPress site within Emarsys?

Yes, our platform allows you to track various user engagement metrics from your WordPress site and sync them with your Emarsys analytics. By configuring specific triggers based on user interactions like clicks or page views, comprehensive data flow into your marketing analysis becomes possible.

What kind of support is available for troubleshooting the integration?

Should you encounter any challenges while integrating or using the workflow features between Emarsys and WordPress, we offer detailed documentation as well as professional support services to assist you throughout implementation and maintenance stages.

About Emarsys

Emarsys is a marketing platform that enables personalized, one-to-one interactions between marketers and customers across all channels.

HelpHelp

Related categories

Marketing

About WordPress

WordPress is web software you can use to create a beautiful website or blog. Nearly 20% of the top 10 million websites and over 60 million people have chosen WordPress to power the place on the web they call "home".