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Zapier makes it easy to integrate Discourse with HubSpot - no code necessary. See how you can get setup in minutes.

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Discourse
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Discourse
1. Choose trigger event
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HubSpot
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HubSpot
2. Choose action
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1. Select the event
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Discourse
Choose a trigger event

Choose a trigger

A trigger is the event that starts your Zap—like a "New Post" from Discourse.

Add your action

An action happens after the trigger—such as "Update Contact Subscription Preferences" in HubSpot.

You’re connected!

Zapier seamlessly connects Discourse and HubSpot, automating your workflow.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

    • Topic
    • Author
    Trigger
    Polling
    Try It
    • Api_docs_info
    • Stop on error
      Required
    • HTTP Method
      Required
    • URL
      Required
    • Query string parameters
    • Additional request headers
    • Body
    Action
    Write
    • Note
    • Additional properties to retrieve
    Trigger
    Polling
    Try It
    • Note
    • Additional properties to retrieve
    Trigger
    Polling
    Try It
    • For Existing Topic?
      Required
    • Post Content
      Required
    Action
    Write
    • Note
    • Additional properties to retrieve
    Trigger
    Polling
    Try It
    • Note
    • Additional properties to retrieve
    Trigger
    Polling
    Try It
    • Note
    • Additional properties to retrieve
    Trigger
    Polling
    Try It

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Practical ways you can use Discourse and HubSpot

Create Discourse posts from HubSpot form submissions.

When a form is completed in HubSpot, Zapier can automatically create a post in Discourse. This keeps discussions up-to-date with customer suggestions or queries, creating a proactive feedback loop for business owners.

Business Owner
Try it
Track new users from Discourse in HubSpot.

When a new user joins your Discourse forum, Zapier adds that individual as a contact in HubSpot. This automation helps support teams to centralize user data and enhance customer experience.

Customer Support Ops
Log new Discourse topics as contacts in HubSpot.

When a new topic is created on Discourse, Zapier automatically creates a new contact in HubSpot. This ensures your community engagement efforts are captured in your CRM, preventing missed opportunities to turn discussions into actionable leads.

Marketing & Marketing Ops

Learn how to automate HubSpot on the Zapier blog

Make work flow with AI

Level up your Discourse to HubSpot integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
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Frequently Asked Questions about Discourse + HubSpot integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Discourse and HubSpot

How can we integrate Discourse with HubSpot using your service?

We offer integration capabilities through our platform that allow you to connect Discourse and HubSpot seamlessly. Utilizing our system, you can set up triggers in Discourse, such as new posts or new users, which can then perform actions in HubSpot like updating contact information or creating a new deal.

What types of triggers are available for Discourse when integrating with HubSpot?

When integrating Discourse with HubSpot, you can use various triggers such as 'New Topic', 'New Post', or 'New User'. These triggers initiate specific actions within HubSpot, like adding a contact to a list or sending notifications to the sales team.

Can I use this integration to capture and segment leads in HubSpot?

Yes, by setting triggers for events like 'New User' in Discourse, our integration allows you to automatically create or update contacts within HubSpot. You can then segment these leads based on their activities or engagement levels captured from Discourse interactions.

Are there any actions specific to HubSpot that are supported when integrating with Discourse?

Our integration supports several actions within HubSpot. For instance, when certain events occur in Discourse, such as a topic being replied to frequently, it can trigger actions like creating tasks for sales reps or sending targeted follow-up emails through HubSpot.

What should I know about syncing contact information between Discourse and HubSpot?

Syncing between the two platforms is driven by events in Discourse that update corresponding details in HubSpot. You can set up processes where changes in user profiles on Discourse automatically reflect in their corresponding contact records on HubSpot.

Is it possible to notify my sales team about community engagement directly through this integration?

Absolutely. You can set up notifications based on specific engagement metrics from your community discussions on Discourse. For example, high engagement on a product-related topic could trigger notifications to be sent directly to your sales team via their preferred channels in HubSpot.

How have other customers used the integration between Discourse and HubSpot effectively?

Many of our customers use this integration to monitor community feedback and lead nurturing. They often set triggers for posts tagged with specific keywords related to their interests or industries and automatically route these updates into their CRM workflows within HubSpot for strategic follow-ups.

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About Discourse
Discourse is an open source discussion platform used as a mailing list, discussion forum, long-form chat room, and more.
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About HubSpot
HubSpot is your all-in-one stop for all of your marketing software needs.
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