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Intercom
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Intercom
1. Choose trigger event
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Qualtrics
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Qualtrics
2. Choose action
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1. Select the event
Setup
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Intercom
Choose a trigger event

Choose a trigger

A trigger is the event that starts your Zap—like a "Lead Added Email" from Intercom.

Add your action

An action happens after the trigger—such as "Create or Update Contact" in Qualtrics.

You’re connected!

Zapier seamlessly connects Intercom and Qualtrics, automating your workflow.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

  • Intercom triggers, actions, and search
    Lead Added Email

    Triggers when a Lead enters an email address.

    Trigger
    Instant
    Try It
    • Which Tag?
    Trigger
    Instant
    Try It
  • Intercom triggers, actions, and search
    New AI Summary

    Triggers when an AI-generated summary is created for a conversation in Intercom.

    Trigger
    Instant
    Try It
  • Intercom triggers, actions, and search
    Lead Converted to User

    Triggers when a lead converts to a user.

    Trigger
    Instant
    Try It
  • Intercom triggers, actions, and search
    Contact Replied

    Triggers when a Contact replies to a Conversation in Intercom.

    Trigger
    Instant
    Try It
  • Intercom triggers, actions, and search
    New Conversation Rating

    Triggers when a conversation receives a rating.

    Trigger
    Instant
    Try It
    • Message body format
    Trigger
    Instant
    Try It

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Customers have created over 25 million Zaps on the platform

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Connect Intercom and Qualtrics to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.
An illustration representing how to automate lead management with Zapier.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.
An illustration representing how to measure campaign impact with Zapier.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.
An illustration representing how to automate customer support with Zapier.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.
An illustration representing how to move and manage data with Zapier.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.
An illustration of a flow chart representing how to resolve tickets and incidents with Zapier.

Learn how to automate Intercom on the Zapier blog

Learn how to automate Qualtrics on the Zapier blog

Make work flow with AI

Level up your Intercom to Qualtrics integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
Illustration of AI enhancing Zapier workflows with automation and app integrations.

Frequently Asked Questions about Intercom + Qualtrics integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Intercom and Qualtrics

What is required to set up an integration between Intercom and Qualtrics?

To set up an integration between Intercom and Qualtrics, you'll need active accounts with both platforms. You will also require access to Zapier, which acts as the intermediary for triggering actions based on events from one platform to the other. Make sure you have appropriate permissions in both Intercom and Qualtrics to access their APIs.

How do I trigger a survey distribution in Qualtrics based on an event in Intercom?

You can trigger survey distribution in Qualtrics whenever a specific event occurs in Intercom, such as the creation of a new conversation or a change in user attributes. In Zapier, you'll set up a 'Zap' where the trigger event from Intercom leads to an action of sending out a survey through Qualtrics.

Can I update Intercom user attributes based on survey responses collected via Qualtrics?

Yes, it's possible to update user attributes in Intercom based on specific survey responses gathered through Qualtrics. This involves setting conditions in Zapier where certain answers trigger updates to corresponding fields within the user profile in Intercom.

Is it possible to automatically close an Intercom conversation when a related survey is completed?

Yes, you can set up this automation by creating a zap that listens for the completion of a survey response in Qualtrics and then triggers the action to close that associated conversation within Intercom.

What kind of data can be sent from Qualtrics back into Intercom?

Data such as participant feedback scores, specific answer selections, or even metadata like survey completion date can be sent back into Intercom. This requires setting up specific actions within Zapier that interpret responses from Qualtrics and update appropriate fields within your users or lead profiles on Intercom.

Are there any limitations when integrating triggers from Intercom with actions in Qualtrics?

While many triggers like new messages or tags applied can be utilized, limitations may arise depending on API restrictions or plan levels for both platforms. It’s important to verify any restrictions at both ends while setting up your zaps, including limits related to request frequency or data types supported.

Can surveys be customized based on data available in an ongoing conversation in Intercom?

Surveys can indeed be customized by utilizing dynamic fields that pull information directly from active conversations or user profiles within Intercom. During setup on Zapier, you'd define those fields so that they automatically personalize each participant's survey experience according to their ongoing interactions.

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About Intercom
Intercom is the Engagement OS, an open channel between customer and business that is in the product, in the moment, and on their terms. We break down silos, unifying data and systems to create an ongoing dialogue, so companies can make the most of every opportunity.
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Qualtrics is a research and experience platform making sophisticated research simple and empowering users to capture customer, product, brand & employee experience insights in one place.
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