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1. Choose trigger event
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2. Choose action
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1. Select the event
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Choose a trigger event

Choose a trigger

A trigger is the event that starts your Zap—like a "New Company" from HubSpot.

Add your action

An action happens after the trigger—such as "Attach a File to a Record" in ServiceNow.

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Zapier seamlessly connects HubSpot and ServiceNow, automating your workflow.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

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Practical ways you can use HubSpot and ServiceNow

Create IT tickets for new deals.

When a new deal is created in HubSpot, Zapier will automatically create a new record or IT ticket in ServiceNow, ensuring the technical team can fulfill business requirements related to new clients or contracts without delays.

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Track updates in ServiceNow in HubSpot.

When an existing record in ServiceNow is updated, Zapier automatically syncs the changes to a corresponding custom object or record in HubSpot. This ensures your engineering team stays updated on the status of critical IT service records without manual data entry.

Engineering
Log HubSpot form submissions as ServiceNow records.

When a form is submitted in HubSpot, Zapier automatically creates a new record in ServiceNow. This ensures IT service requests or other business-critical forms are swiftly logged and tracked, improving response time and reducing manual efforts.

IT

Learn how to automate HubSpot on the Zapier blog

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Frequently Asked Questions about HubSpot + ServiceNow integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with HubSpot and ServiceNow

What is required to set up an integration between HubSpot and ServiceNow?

To integrate HubSpot with ServiceNow, you need accounts for both platforms and access rights that allow for API permissions. Verify that your ServiceNow instance URL is accessible and generate an API key in HubSpot to establish a connection.

How can I create a ticket in ServiceNow when a new deal is closed in HubSpot?

We can trigger the creation of a ticket in ServiceNow by setting up a workflow in HubSpot. The moment the deal stage changes to 'Closed Won,' an action will fire off using our integration to automatically create a new incident or task within ServiceNow with relevant details.

Is it possible to update HubSpot properties based on changes in ServiceNow records?

Yes, by configuring specific triggers within ServiceNow, updates can be sent back to HubSpot. For instance, when there is a change in the status of a record or task, the information such as task completion or incident resolution updates can be mirrored on contact or company properties within HubSpot via our integration.

How do errors get handled during data transfer between HubSpot and ServiceNow?

Our system monitors data transfers and identifies discrepancies or failed attempts. In case of an error during the transfer, error logs are generated providing details, allowing users to troubleshoot issues effectively. Users may need to check API limits or authentication credentials as initial troubleshooting steps.

Can custom fields from HubSpot be mapped into ServiceNow during integration?

Yes, we support mapping custom fields between the two platforms. When setting up the integration, you can select which custom properties should match with corresponding fields in ServiceNow for seamless data flow and consistency.

What kinds of actions are frequently automated through this integration between HubSpot and ServiceNow?

Typically automated actions include creating or updating contacts, tasks, incidents, and managing leads. For instance, automatically creating a contact record in ServiceNow when a new contact is added in HubSpot is common among users leveraging our solutions.

How often are data syncs scheduled between these applications through our system?

Data sync schedules depend on user settings configured during the integration setup. Real-time syncing is available; however, we recommend scheduling periodic syncs if changes do not need real-time capturing—common intervals include every 5 minutes, hourly or daily based on organizational needs.

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About HubSpot
HubSpot is your all-in-one stop for all of your marketing software needs.
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About ServiceNow
ServiceNow specializes in IT services management (ITSM), IT operations management (ITOM) and IT business management (ITBM).
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