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Zapier makes it easy to integrate Google Analytics 4 with Mollie - no code necessary. See how you can get setup in minutes.

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Google Analytics 4
Google Analytics 4 logo
Google Analytics 4
1. Choose trigger event
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Mollie
Mollie logo
Mollie
2. Choose action
Google Analytics 4 logo
1. Select the event
Setup
Test
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Google Analytics 4
Choose a trigger event

Choose a trigger

A trigger is the event that starts your Zap—like a "New Conversion Event" from Google Analytics 4.

Add your action

An action happens after the trigger—such as "Create Order" in Mollie.

You’re connected!

Zapier seamlessly connects Google Analytics 4 and Mollie, automating your workflow.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

  • Google Analytics 4 triggers, actions, and search
    New Conversion Event

    Triggers when a new conversion event is created.

    Trigger
    Polling
    Try It
    • Measurement Display Name
      Required
    Action
    Write
  • Google Analytics 4 triggers, actions, and search
    Send Measurement Events for an Application

    Send Measurement Events for given application.

    Action
    Write
  • Google Analytics 4 triggers, actions, and search
    Find Conversion

    Finds a conversion based on id.

    Action
    Search
    • Event Name
      Required
    Action
    Write
    • Report Start Date
      Required
    • Report End Date
      Required
    • Date Name
      Required
    • Dimension
    • Comparison
    • Value
    • Metric
    • Comparison
    • Operation
    • Value
    • Offset
    • Limit
    • Currency
    • Keep empty rows
    • Return property quota
    Action
    Write
    • Stop on error
      Required
    • HTTP Method
      Required
    • URL
      Required
    • Query string parameters
    • Additional request headers
    • Body
    Action
    Write
    • Live Mode
      Required
    Trigger
    Polling
    Try It

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Connect Google Analytics 4 and Mollie to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.
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Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.
An illustration representing how to measure campaign impact with Zapier.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.
An illustration representing how to automate customer support with Zapier.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.
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Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.
An illustration of a flow chart representing how to resolve tickets and incidents with Zapier.

Learn how to automate Google Analytics 4 on the Zapier blog

Make work flow with AI

Level up your Google Analytics 4 to Mollie integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
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Frequently Asked Questions about Google Analytics 4 + Mollie integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Google Analytics 4 and Mollie

How do I start setting up an integration between Google Analytics 4 and Mollie?

Begin by linking your Mollie account with our platform by logging into your Mollie dashboard and generating an API key. Then, set up a new property in Google Analytics 4 to start tracking the events you need.

What triggers can be used in this integration?

When integrating Google Analytics 4 with Mollie, common triggers include 'New Payment', 'Payment Refunded', or 'Payment Failed'. These triggers allow for real-time analytics updates in GA4 based on transactions processed through Mollie.

Are there any specific actions available once a trigger is activated?

Once a trigger from Mollie is activated, such as a 'New Payment', you can set actions like recording this event in Google Analytics 4. This helps track consumer behavior and refine marketing strategies accordingly.

Is it possible to integrate custom events from Mollie into Google Analytics 4?

Yes, custom events can be defined and integrated. You need to configure these events within your GA4 property settings to ensure they are captured accurately when triggered by transactions through Mollie.

How do we ensure data consistency when syncing between Mollie and Google Analytics 4?

Implementing our recommended API configurations and webhook setups help maintain consistent data flow. Regularly verify that all connection settings are up-to-date to prevent discrepancies.

Can we utilize event parameters from GA in our tracking setup with Mollie?

Absolutely, event parameters in GA provide additional context such as transaction value or product category. When setting up your integration, align these parameters with those defined in the Mollie transaction details for detailed insights.

Are conversion events automatically tracked when integrating with Mollie?

Conversion events require configuration within your GA4 setup. While basic payment events can transmit automatically from Mollie's side, specific conversions should be manually defined for accurate tracking.

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About Google Analytics 4
Google Analytics 4 is a powerful web analytics platform that provides businesses with deep insights into user behavior and website performance.
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About Mollie
Mollie is a licensed business specializing in processing online payments on behalf of merchants.
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