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Set up your first integration
Quickly connect Pardot to Qualtrics with a Zapier template.
Our most popular template
How Zapier works
Zapier makes it easy to integrate Pardot with Qualtrics - no code necessary. See how you can get setup in minutes.
Choose a trigger
A trigger is the event that starts your Zap—like a "New Form Submission" from Pardot.
Add your action
An action happens after the trigger—such as "Create or Update Contact" in Qualtrics.
You’re connected!
Zapier seamlessly connects Pardot and Qualtrics, automating your workflow.
Supported triggers and actions
Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.
- New Form Submission
Triggers when a form is submitted.
Try ItTriggerPolling - ListRequired
Try ItTriggerPolling- ListRequired
- ProspectRequired
ActionWrite- ListRequired
- ProspectRequired
ActionWrite
- New Prospect
Triggers when a new Prospect is synced to Pardot.
Try ItTriggerPolling - New or Updated Prospect
Triggers when a Prospect is created or updated in Pardot.
Try ItTriggerPolling - Email AddressRequired
- First Name
- Last Name
- Last Activity At
- Salutation
- Campaign
- Address One
- Address Two
- City
- Zip
- State
- Territory
- Country
- Website
- Phone
- Fax
- Job Title
- Department
- Company
- Number of Employees
- Years in Business
- Industry
- Notes
- Comments
- Source
- Score
- Password
- Account
- Annual Revenue
- Is Do Not Email
- Is Reviewed
- Is Starred
- Is Do Not Call
ActionWrite- NameRequired
- CampaignRequired
- ListsRequired
- From NameRequired
- From EmailRequired
- Subject LineRequired
- Email Body (Text)Required
- Email Body (HTML)
- Tags
- Custom Reply-To Address
- Suppression Lists
- Scheduled Time
ActionWrite
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Practical ways you can use Pardot and Qualtrics
Send employee experience survey results to Pardot
Zapier automates sending new responses from an internal employee experience survey in Qualtrics to Pardot as a new or updated prospect. This helps IT better track feedback and ensures proactive engagement with team members.
ITAdd new Qualtrics survey responses to Pardot as prospects
When a new survey response is received in Qualtrics, Zapier creates a prospect in Pardot. This automation saves time by eliminating manual data transfer and ensures that every survey respondent is added to your marketing funnel, improving lead management efficiency.
Marketing & Marketing Ops