Connect Google Analytics 4 and PostHog to unlock the power of automation
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Set up your first integration
Quickly connect Google Analytics 4 to PostHog with a Zapier template.
Our most popular template
How Zapier works
Zapier makes it easy to integrate Google Analytics 4 with PostHog - no code necessary. See how you can get setup in minutes.
Choose a trigger
A trigger is the event that starts your Zap—like a "New Conversion Event" from Google Analytics 4.
Add your action
An action happens after the trigger—such as "Capture Event" in PostHog.
You’re connected!
Zapier seamlessly connects Google Analytics 4 and PostHog, automating your workflow.
Supported triggers and actions
Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.
- New Conversion Event
Triggers when a new conversion event is created.
Try ItTriggerPolling - Measurement Display NameRequired
ActionWrite- Send Measurement Events for an Application
Send Measurement Events for given application.
ActionWrite - Find Conversion
Finds a conversion based on id.
ActionSearch
- Event NameRequired
ActionWrite- Report Start DateRequired
- Report End DateRequired
- Date NameRequired
- Dimension
- Comparison
- Value
- Metric
- Comparison
- Operation
- Value
- Offset
- Limit
- Currency
- Keep empty rows
- Return property quota
ActionWrite- Stop on errorRequired
- HTTP MethodRequired
- URLRequired
- Query string parameters
- Additional request headers
- Body
ActionWrite- OrganizationRequired
- ProjectRequired
- ActionRequired
Try ItTriggerInstant
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Practical ways you can use Google Analytics 4 and PostHog
Record marketing analytics events for new GA conversions.
Track meaningful milestones. When a new conversion event is created in Google Analytics, Zapier captures the associated event in PostHog, offering business owners a comprehensive view of user behavior and marketing success. This eliminates the hassle of duplicating effort across tools.
Business Owner
Log PostHog actions in Google Analytics.
Streamline event tracking. Whenever an action is performed in PostHog, Zapier sends a measurement event to Google Analytics, giving engineers consolidated tracking across platforms. This improves efficiency in monitoring KPIs and evaluating feature usage.
Engineering
Sync new PostHog actions to Google Analytics.
Keep analytics synced seamlessly. When an action is defined in PostHog, Zapier automatically creates a new conversion event for that action in Google Analytics 4. This ensures your analytics data stays aligned, saving manual updates and reducing discrepancies.
ITLearn how to automate Google Analytics 4 on the Zapier blog
Frequently Asked Questions about Google Analytics 4 + PostHog integrations
New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Google Analytics 4 and PostHog
What is the first step to integrate Google Analytics 4 with PostHog?
The first step to integrate Google Analytics 4 with PostHog is to create a project within your PostHog account. Once your project is set up, you'll need to obtain your API key and relevant credentials from both services to enable communication between them.
How do triggers work when integrating Google Analytics 4 and PostHog?
Triggers in the integration typically refer to specific user actions or events tracked by Google Analytics that you want to send over to PostHog. For instance, a page view or button click recorded in Google Analytics can trigger the action of creating an event in PostHog.
Is it possible to import historical data from Google Analytics 4 into PostHog?
Currently, our integration supports the real-time syncing of data going forward rather than importing historical data. You'll start seeing data in PostHog after setting up the integration.
Can I set specific actions in PostHog based on Google Analytics 4 events?
Yes, you can configure actions in PostHog that are triggered by specific events tracked by Google Analytics 4. For example, you can set an action to log every conversion event as a metric within your dashboards.
Do I need programming skills to integrate Google Analytics 4 with PostHog?
No programming skills are required for basic integration setup between Google Analytics 4 and PostHog. The process involves configuring settings within each platform’s interface. However, advanced customization might require technical involvement depending on your needs.
What happens if there are connectivity issues during data transfer between Google Analytics 4 and PostHog?
In case of connectivity issues, our system attempts reconnection automatically at intervals. Any missed data will usually be queued for fallback attempts once connection is restored, ensuring continuity in tracking metrics.
How often is data synced between Google Analytics 4 and PostHog?
Data synchronization frequency between GA4 and PostHog depends on the setup configuration but typically occurs in near real-time or at predefined intervals specified within our service parameters.
