Connect Bullhorn CRM and Google Ads to unlock the power of automation
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Quickly connect Bullhorn CRM to Google Ads with a Zapier template.
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How Zapier works
Zapier makes it easy to integrate Bullhorn CRM with Google Ads - no code necessary. See how you can get setup in minutes.
Choose a trigger
A trigger is the event that starts your Zap—like a "New Candidate" from Bullhorn CRM.
Add your action
An action happens after the trigger—such as "Add Contact to Customer List With Email" in Google Ads.
You’re connected!
Zapier seamlessly connects Bullhorn CRM and Google Ads, automating your workflow.
Supported triggers and actions
Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.
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Connect Bullhorn CRM and Google Ads to integrate crucial parts of your business
With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.
Automate your lead management and improve conversions
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Learn how to automate Google Ads on the Zapier blog
Frequently Asked Questions about Bullhorn CRM + Google Ads integrations
New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Bullhorn CRM and Google Ads
How can I integrate Bullhorn CRM with Google Ads using triggers and actions?
Our integration allows you to use triggers like 'New Candidate' in Bullhorn CRM to automatically create or update a customer in Google Ads. This ensures that your ad campaigns are always targeting the latest prospects added to your Bullhorn database.
What is a common trigger-action flow between Bullhorn CRM and Google Ads?
A typical trigger-action pair would be using the 'Job Submission' trigger from Bullhorn CRM, which then creates a custom audience in Google Ads. This helps in tailoring ads specific to job submissions.
Can we target specific candidates from Bullhorn CRM in Google Ads automatically?
Yes, by setting up triggers like 'Candidate Status Change' in Bullhorn, you can automatically add candidates to specific ad groups or custom audiences within Google Ads, making your recruitment advertising timely and deliberate.
Is it possible to automate budget adjustments for ads based on candidate flow from Bullhorn?
While direct budget adjustments aren't available through our integration, setting up notifications via a trigger like 'High Priority Candidate Added' could help your team manually adjust budgets promptly.
Which data fields from Bullhorn can be synced with Google Ads?
You can sync various data fields such as candidate names, job titles, and contact information. Our integration supports multiple standard and custom fields ensuring flexibility according to your needs.
Are there any limitations when integrating Bullhorn CRM with Google Ads?
Some advanced features, such as direct bid changes based on candidate data, are not supported. However, key activities like targeting eligible candidates using triggers are effectively streamlined.
How frequently does the data sync between Bullhorn CRM and Google Ads take place?
Data syncing typically occurs every few minutes. However, this could vary based on the specific trigger set-up used in our integration process between the two platforms.
