Connect Google Ads and Facebook Custom Audiences to power AI-driven automation
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Launch your first automated workflow
Start with a template that brings Google Ads and Facebook Custom Audiences together. Build enterprise-grade automation in minutes.
Our most popular template
How Zapier works
Zapier makes it easy to integrate Google Ads with Facebook Custom Audiences - no code necessary. See how you can get setup in minutes.
Choose a trigger
A trigger is the event that starts your Zap—like a "New Campaign" from Google Ads.
Add your action
An action happens after the trigger—such as "Create Custom Audience" in Facebook Custom Audiences.
You’re connected!
Zapier seamlessly connects Google Ads and Facebook Custom Audiences, automating your workflow.
Supported triggers and actions
Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.
- Use Google Ads as...Required
Try ItTriggerPolling- Use Google Ads as...Required
- Managed Account
- Customer ListRequired
- Email addressRequired
- Consent for ad User Data
- Consent for ad personalization
- Terms of service
ActionWrite- Use Google Ads as...Required
- NameRequired
- Description
- Message
ActionWrite- Use Google Ads as...Required
- Managed Account
- Customer ListRequired
- Customer_identifierRequired
- Message
ActionWrite
- Use Google Ads as...Required
- Managed Account
- Lead FormRequired
- Conversions Information
Try ItTriggerPolling- Use Google Ads as...Required
- Managed Account
- Customer ListRequired
- Customer identifierRequired
- Consent for ad User Data
- Consent for ad personalization
- Terms of service
ActionWrite- Use Google Ads as...Required
- Managed Account
- ResourceRequired
- Dates to IncludeRequired
- Limit
ActionWrite- Double_opt_message
- Use Google Ads as...Required
- Managed Account
- Multiple_identifier_note
- Conversion User Identifier SourceRequired
- Conversion ActionRequired
- TimestampRequired
- Value
- Currency
ActionWrite
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Connect Google Ads and Facebook Custom Audiences to integrate crucial parts of your business
With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.
Automate your lead management and improve conversions
Create more impactful campaigns with automation
Provide world-class support with a little help from automation
Automate your way to actionable, up-to-date data
Resolve incidents faster with automation
Learn how to automate Google Ads on the Zapier blog
Frequently Asked Questions about Google Ads + Facebook Custom Audiences integrations
New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Google Ads and Facebook Custom Audiences
Can Google Ads and Facebook Custom Audiences be integrated directly?
Google Ads and Facebook Custom Audiences can't be directly integrated due to being separate platforms. However, we can facilitate their integration using automation tools that enable triggers and actions across both platforms.
What are some common triggers for integrating Google Ads with Facebook Custom Audiences?
Common triggers include new lead generation in Google Ads, which can prompt the addition of that lead to a specified Facebook Custom Audience.
How do I automatically add new leads from Google Ads into a Facebook Custom Audience?
By setting up an integration, when a new lead form is submitted in Google Ads (trigger), it automatically adds the contact details to the selected Facebook Custom Audience (action).
Is it possible to remove people from a Facebook Custom Audience based on their activities in Google Ads?
Yes, you can configure actions where certain activities in Google Ads trigger removal from a specific Facebook Custom Audience. For instance, if they convert or purchase after seeing an ad, they can be removed automatically.
What types of data from Google Ads can be used for creating triggers?
Data such as completed sign-ups, ad engagement metrics, and conversion events in Google Ads can serve as triggers to perform actions within Facebook Custom Audiences.
Are there any limitations I should be aware of when integrating these platforms?
While our integrations allow extensive flexibility, limitations may include API restrictions and data handling policies set by either platform that we must comply with.
Can I set up custom rules for managing my audiences with this integration?
Yes, custom rules can be configured using conditional logic based on triggers and actions between Google Ads and Facebook Custom Audiences to effectively manage your audience lists.
