New integration: Optimize your advertising ROI with Facebook Conversions

Facebook Conversions lets you send information about important customer events to Facebook Server-Side API directly from your website’s server, CRM, or other customer information databases. With Facebook Conversions, you can use this information to create powerful ads that yield better conversions over time.

And now Facebook Conversions connects with Zapier, making it easier than ever to automate your ads and conversion. Connect Facebook Conversions with 2,000+ other apps, like Shopify, ClickFunnels, and Salesforce. Zapier can automatically send a lead, purchase, or conversion event to Facebook Conversions whenever trigger events happen in the other apps you use most.

Here are just a few ways to make the most of Facebook Conversions's Zapier integrations.

• Send new order information from your eCommerce app to Facebook Conversions
  

• Add new event registrant information to Facebook Conversions as leads or purchases
  

• Track your sales cycle by sharing lead events from your CRM with Facebook Conversions
  

How to automate Facebook Conversions with Zapier

1. Sign up for a Facebook Conversions account, and make sure you have a Zapier account.

2. Try some pre-made Facebook Conversions integrations, and learn more about how Facebook Conversions works with Zapier.

3. Or log in and build a custom workflow with Facebook Conversions and Zapier.

New to Zapier? It's a tool that helps anyone connect apps and automate workflows—without any complicated code. Sign up for free to use Facebook Conversions with Zapier.