New Integration: Use RollWorks for Targeted Lead Generation and Sales Email Automation

Lead generation and follow up is a time-consuming task for most sales representatives. Knowing who to reach out to, when to reach out to them, and what to say is daunting to those who don’t have the right tool set.

RollWorks is a marketing and sales automation tool to help you identify, engage, and convert leads faster. You can use their lead generation tool to find key decision makers in your target markets, then nurture your newly found leads with their highly personalized sales email tools and smart inbox filtering. Plus, a beautiful reporting interface makes it easy to optimize your campaigns and stay on top of valuable insights.

Now that RollWorks integrates with 1,000+ web tools via Zapier, you can save even more time and effort on your outreach. Set up Zaps that automatically add leads to your favorite CRM, or remove leads from campaigns once they’ve completed a desired action. This Zapier + RollWorks integration takes the frustration out of sales and gives you the peace of mind that you are always communicating with your leads at the right time.

How RollWorks Works with Zapier

Triggers

• Positive Reply Received: Triggered after a lead replies positively to an email. Note: replies are processed in batches, resulting in a delay of up to an hour.
• Email Opened: Triggered when a lead opens an email.

Actions

• Move to Sequence: Move a lead to a specific sequence.
• Stop Nurturing: Stop nurturing a lead with drip emails.

Automation Inspiration

Get started with these sample Zaps:

Add Leads to Your CRM

Stop Nurturing Leads When They Convert

How to Automate RollWorks with Zapier

1. Sign up for a RollWorks account, and make sure you have a Zapier account

2. Try some pre-made RollWorks integrations and learn more about how RollWorks works with Zapier

3. Check out our RollWorks help documentation for details on connecting your account and setting up your first Zap

4. Or login and build a custom workflow with RollWorks and Zapier

New to Zapier? It's a tool that helps anyone connect apps and automate workflows - without any complicated code. Sign up for free to use RollWorks with Zapier.