Reddit - Features, Pricing, Alternatives, and More

Matthew Guay
Written by Matthew GuayLast updated November 14, 2016

It's the place where memes start, where the funny cat video on local TV news was originally shared last week. It's a community of communities, somewhere where almost anyone can find a group of likeminded people. It's filled with jokes and banter, intelligent discussions and unrepeatable stories. It's the world, condensed down into one site.

Reddit is a hard site to describe. It's deeply influential in popular culture and news, the place where things are discussed before news sources have picked up on them as breaking news. The front page typically features a mix of funny pictures and videos, interviews with celebrities or other public figures, breaking news, and jokes or observations. Each of those posts have been voted on by Reddit users hundreds of times, which pushed them in popularity to the top of Reddit for today. And each one will be filled with comments, providing the community that's built around shared links and ideas in Reddit.

It might seem a bit overwhelming if you're new to Reddit. The site is built around communities, called Subreddits, that each are focused on a particular subject like Photography or Productivity—or are built around a Reddit subject like IAmA which is the subreddit where interviews happen. Each subreddit has its own rules, but typically anyone can post a link or add a text post with a question or idea to any subreddit.

Other Reddit users, or Redditors, then can click an up or down arrow to up or downvote your post. Popular posts rise to the top of the subreddit's page; unpopular ones quickly disappear below more popular content. Anyone can then comment on the post, reply to comments, and build entire comment threads discussing the link you shared or adding feedback on your text post. The more popular a post, the more comments typically come in, helping a piece go viral. As your post and comments gain upvotes and replies, you'll earn Karma, Reddit's internal point score that unlocks additional features like the option to create your own subreddit.

You'll likely find a number of subreddits that interest you—you can follow them to see their posts on your Reddit homepage, and join in the conversation. And once you have enough karma from participating in Reddit communities, you can launch your own Subreddits about your favorite topics from your Subreddit subsription page. That—or joining another subreddit as a moderator—lets you help guide the conversation, removing harmful posts and keeping your community focused on its core topic.

Reddit in many ways is an entertainment site first and foremost, somewhere to share funny ideas and join in the after-work conversation. But it can be a productive tool, too, with Subreddits about programming and startups, finance and repairs, and more. Your posts will likely get downvoted if you're promoting your own company directly, but Reddit can still be a great place to meet your customers, join in communities, and offer help when people get stuck. You can build a community around your product and services, find your greatest fans, and let people see your team's fun side.

Or, just use it to join in the conversation. If there's one benefit of using Reddit, it's that you'll know what'll be popular tomorrow, today.

Reddit Resources:

Have any feedback on this overview, or something we should change? Let us know!

Reddit Features

  • A global community with communities about thousands of unique topics
  • Upvote or downvote posts and comments to help the best content rise to the top
  • Comment on any post to join in the conversation
  • Create subreddits to build your own community, and moderate it to keep things civil

Reddit Pricing

  • Free for core features, many of which are unlocked based on your account's Karma
  • $3.99/month Reddit Gold for themes, custom avatar, comment highlighting, gold-only subreddits, filters, no ads, and other extra features

You use lots of apps to get stuff done. Zapier creates more time in your day by helping you automate those apps, so they work for you in the background.

Use our free platform to build a single Zapier integration and instantly connect your app with 1,500+ others.

Become a Zapier Integration Partner

Reddit, stylized as reddit, is a social news and entertainment website where registered users submit content in the form of links or text posts.

Learn More

Connect Reddit to 1,500+ Apps

Connect the apps you use everyday and find your productivity super-powers.

By signing up, you agree to Zapier’s Terms of Service.